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Resistance test

Agency Network: 
Published/Aired: 
March 2013

Description

Ambient advertisement created by Buzzman, France for Mikado, within the category: Confectionery, Snacks.

Advertising Agency: BUZZMAN, France
CEO / Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Account managers: Julien Levilain, Antoine Ferrari, Claire Cipriano
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Clément Séchet
TV Producer / Art Buyers: Vanessa Barbel, Elodie Poupeau
Digital Producers: Laurent Marcus, Julie Bourges
Production / Film direction: Jon Barber / Les Télécréateurs
PR Manager: Sandrine Girard
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Highest Rated

kleenex's picture

Fun Stuff.

kleenex
Activity Score 52582
Web Designer/Developer
ankitadv's picture

nice

ankitadv
Activity Score 818
zouz08's picture

push to add drama. exactly the same

http://www.youtube.com/watch?v=316AzLYfAzw

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

DonkeyPunch.'s picture

I guess if you're going to copy an idea you might as well copy a big and popular one and hope no one notices?

DonkeyPunch.
Activity Score 23
Creative Director
robinstam's picture

Exactly, Push to add drama was one of the first. But after that there's been a trend of making TV-commercial that looks like it's outdoor communication. The woman is clearly an actress.

robinstam
Activity Score 215
Miami Ad School
logic's picture

Yea but come on it's an outdoor ad where someone pushes a big red button and something crazy happens.

logic
Activity Score 43
Siddarth Basavaraj's picture

interesting

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

DonkeyPunch.'s picture

If it is fake then why even bother pretending the audience is real?

At least with the "Push button to add Drama" there was a mix of was it real or not.

It isn't as if that series wasn't well known either http://www.youtube.com/watch?v=ZIkPeZKP-d4

DonkeyPunch.
Activity Score 23
Creative Director
boombata's picture

Come on guys ! Stop wondering if it's fake or not.
Of course victims are actors. It's obvious. It's a commercial.
The goal here is just to prank the audience in the mall and that's fun

boombata
Activity Score 4
Copywriter
ObviousPRperson's picture

No one is wondering if it is fake or not. People are wondering why it is just a copy of another advert.

Hello fellow Obvious PR person. How's Buzzman today? Don't just sign up to defend this work, take what people say on board. We can all set up fake accounts to praise work that our agency has made but that doesn't make it any good.

ObviousPRperson
Activity Score 18
kleenex's picture

Fun Stuff.

kleenex
Activity Score 52582
Web Designer/Developer
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