Micro world

Agency Network: 
March 2008

Ambient advertisment created by DDB, Italy for Micro Machines, within the category: Gaming.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Copywriter: Sebastian Valenzuela
Art Director: Hugo Gallardo

Comments (19)

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LimitedTimeOffer's picture
Activity Score 200

Nice job on the text translation, and I note, bravely abstaining from the spell checker.

As for the idea, I'm not getting much from it, did they leave the little cars around or was it just the stencil?

Tincho's picture
Activity Score 1093

I think it was just the stencil, cause the cars wouldn´t last one minute. I like it, it would make me look at it.

I have doubts about the signals, because some of them are hard to understand. The Parking Lot is nice, but the Highway for example isn´t easy to get, I mean, they are just a group of lines. Although you have the brand name next to them its not easy to get.

nice gaijin's picture
nice gaijin
Activity Score 815

cute little ineffective ambient. I like the parking lot one, but it needs both the P symbol and the logo for it to make any sense to the passer-by.

daniel_glezmilan's picture
Activity Score 284

And.. it that works?

Bye's picture
Activity Score 1464

Who in the world is going to notice stencils the size of an average shoe.

Pixelio's picture
Activity Score 14

Kids. They have another zise!!
Bravo Italy!

EGGO's picture
Activity Score 354

Never would've noticed it, much less that it was interactive. Fun idea, although.

You have to hate advertising in order to truly love it.

Pixelio's picture
Activity Score 14

Brilliant ambient idea! It really makes sense to me. It plays with proportions and invites to look the city with kids eyes!
Two thumbs up!

Kinky's picture
Activity Score 12

Just the kind of idea that we want to see. SIMPLE!
WINNER without doubt.

Geko's picture
Activity Score 161

Kinky, are you the author of this one?

Miss Candy Pop's picture
Miss Candy Pop
Activity Score 58

Very Cool Campaign! I think it totally works because is a small campaign for a small product, but once you notice it has a big impact, and that's what really matters.

I think it's a very clean and nice Idea.


talay's picture
Activity Score 266

nice nice nice :)

ZaboZaboZabo's picture
Activity Score 593

Totally ineffective. No one will notice that. This is the opposite of guerrilla. Scoring a 2.

Wordnerd's picture
Activity Score 6692

Great idea? A winner? no. the tiny world stuff is so old i can't even remember when i saw it the first time

bknowlden's picture
Activity Score 3647

I like the work, but don't tell me this is "repositioning" the brand, because it's not.

DaMangueira's picture
Activity Score 3

Anyway, it's a little great Idea. I like it.

THE CRITIC's picture
Activity Score 3

This idea is so damn simple that makes us think that has been done before. Congratulations to the team. They have found a very smart and funny way to catch the target.
I love it. One of the best of the last time.

veritas's picture
Activity Score 90

The product is a toy car. Now, placing a tiny car in the streets, all around the city, is not exactly what I would consider original.

veritas's picture
Activity Score 90

Sorry, I didn't complete my post. What I mean is that cars are USUALLY SUPPOSED to stay in the streets, on the on hand; on the other hand, in a real street nobody will ever notice such tiny cars...