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LimitedTimeOffer's picture

Nice job on the text translation, and I note, bravely abstaining from the spell checker.

As for the idea, I'm not getting much from it, did they leave the little cars around or was it just the stencil?

LimitedTimeOffer
Activity Score 200
Advertising Agency
Tincho's picture

I think it was just the stencil, cause the cars wouldn´t last one minute. I like it, it would make me look at it.

I have doubts about the signals, because some of them are hard to understand. The Parking Lot is nice, but the Highway for example isn´t easy to get, I mean, they are just a group of lines. Although you have the brand name next to them its not easy to get.

Tincho
Activity Score 1093
Art Director
nice gaijin's picture

cute little ineffective ambient. I like the parking lot one, but it needs both the P symbol and the logo for it to make any sense to the passer-by.

nice gaijin
Activity Score 815
daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

And.. it that works?

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

Bye's picture

Who in the world is going to notice stencils the size of an average shoe.

Bye
Activity Score 1464
Pixelio's picture

Kids. They have another zise!!
Bravo Italy!

Pixelio
Activity Score 14
Freelance
EGGO's picture

Never would've noticed it, much less that it was interactive. Fun idea, although.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Pixelio's picture

Brilliant ambient idea! It really makes sense to me. It plays with proportions and invites to look the city with kids eyes!
Two thumbs up!

Pixelio
Activity Score 14
Freelance
Kinky's picture

Just the kind of idea that we want to see. SIMPLE!
WINNER without doubt.

Kinky
Activity Score 12
Advertising
Geko's picture

Kinky, are you the author of this one?

Geko
Activity Score 161
Art Director
Miss Candy Pop's picture

Very Cool Campaign! I think it totally works because is a small campaign for a small product, but once you notice it has a big impact, and that's what really matters.

I think it's a very clean and nice Idea.

WAY TO GO! IT'S A WINNER!

Miss Candy Pop
Activity Score 58
Art Director
talay's picture

nice nice nice :)

talay
Activity Score 266
mgemini creative works / istanbul
ZaboZaboZabo's picture

Totally ineffective. No one will notice that. This is the opposite of guerrilla. Scoring a 2.

ZaboZaboZabo
Activity Score 593
Art Director
Wordnerd's picture

Great idea? A winner? no. the tiny world stuff is so old i can't even remember when i saw it the first time

Wordnerd
Activity Score 6692
Copywriter
bknowlden's picture

I like the work, but don't tell me this is "repositioning" the brand, because it's not.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

DaMangueira's picture

Anyway, it's a little great Idea. I like it.

DaMangueira
Activity Score 3
Advertising
THE CRITIC's picture

This idea is so damn simple that makes us think that has been done before. Congratulations to the team. They have found a very smart and funny way to catch the target.
I love it. One of the best of the last time.

THE CRITIC
Activity Score 3
Art Director
veritas's picture

The product is a toy car. Now, placing a tiny car in the streets, all around the city, is not exactly what I would consider original.

veritas
Activity Score 90
creative vicedirector |

Veritas, Milan, Italy

veritas's picture

Sorry, I didn't complete my post. What I mean is that cars are USUALLY SUPPOSED to stay in the streets, on the on hand; on the other hand, in a real street nobody will ever notice such tiny cars...

veritas
Activity Score 90
creative vicedirector |

Veritas, Milan, Italy

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