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MacFries Pedestrian Crossing

Agency Network: 
Published/Aired: 
August 2010
McDonald's Ambient Ad -  MacFries Pedestrian Crossing

Description

Ambient advertisement created by TBWA, Switzerland for McDonald's, within the category: Food.

Advertising Agency: TBWA Switzerland
Creative Directors: Michael Kathe, Martin Friedlin
Copywriter: Michael Kathe
Art Director: Dominique Magnusson
Art Buying: Christina Hengstmann
Account Mng.: Guido Zehnder
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TommyO's picture

Very very VERY nice. I love things like that.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

I hope I was this ad :/

Guest
Guest's picture

cool

Guest
Guest's picture

This is awful. It'll be a sad day when you can't look in any direction w/o seeing some type of advertisement.

Guest
Guest's picture

This is awful. It'll be a sad day when you can't look in any direction w/o seeing some type of advertisement.

Guest
Guest's picture

...so what did you expect to see in adsoftheworld.com?

Guest
Davai's picture

You walk on food. Look's dirty and does't make me want to go to mcdo.

Davai
Activity Score 618
Copywriter
TommyO's picture

Hmm. Got something there. It looks nice at the beginning, but I wouldn't want to see it after hundreds of feet walked on the fries.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

keboin's picture

agree!
but I think the idea of making it a pedestrian line
makes the ad safe.

keboin
Activity Score 41
Graphic Designer
Phil Lestino's picture

Surely nothing would ever make anyone want to go to Mcdo unless of course you had been out drinking with you mates and it was the only thing you could get hold of late at night.

Phil Lestino
Activity Score 1684
aya78's picture

i agree

aya78
Activity Score 9
Guest's picture

I think this a a good idea, and I guess there are a lot of stupid people out there that just have to put negative comments on everything. This is great, and the whole "looks dirty" comment is just plain stupid. I bet that guy is an account director.

Guest
Davai's picture

I'm a creative working in France, but I bet you are a student that has never work for real clients. Don't make me laugh

Davai
Activity Score 618
Copywriter
Guest's picture

Sure you are.

Guest
dsklan's picture

nonsense!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Sooo… cool!!!

:-)

Guest
Guest's picture

SOOOO GEIL!

;-)

Guest
John van de Vorstenbosch's picture

It looks nice at first, but what product advantage does it give us? "You can walk over our fries"? "Safe to cross"? "You'll find them on the road?" I got the feeling this is the beginning of something good, or something that should be killed. Looks nice, but it doesn't feel finished. At least not to me.

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
Guest's picture

You could either get two messages: the first one that these fries help you walk around, cross roads, get rid of your hunger... and the second one, sadly, that these fries are so bad and unhealthy that you can walk all over them..

Guest
luciacfc's picture

(this was me, sorry)

luciacfc
Activity Score 744
Guest's picture

domi for president

Guest
Guest's picture

Nice street art idea!

Guest
Guest's picture

great idea!

Guest
Schirone's picture

^^^
agree with john. let's stop scream "miracle" everytime we see something original. not all original ideas are good o bring advantage to a product.

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

Guest's picture

To all you guys nagging around out there: that's just a pretty cool idea. Nothing less, nothing more.

Guest
Guest's picture

macdo fries taste like salted cupboard. but this ad makes em look five star kitchen!

Guest
jackmancer2017's picture

It's an excellent use of space but I'm a bit worried cars won't recognize it as a pedestrian crossing.

jackmancer2017
MrKujak's picture

It's a fun idea. You don't need to sell people on McDonald's. Just remind them. This reminds me of one of their best products.

MrKujak
Activity Score 20
Madison
Guest's picture

cool idea.

Guest
punk's picture

Lame.

punk
Activity Score 182

Done!

Guest's picture

super geil!!!

Guest
Guest's picture

GO DOMI ;-)

Guest
Guest's picture

Makes every streetartist jealous. Certainly more spectacular then showing the USP or "benefit", like we used to do, 10 years ago.

Guest
AdsofChina's picture

Brilliant! This is the sort of "advertising" we all should be looking to do. This is what will get you noticed and talked about.

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

chamindarathnayake's picture

SUUUUUUUUUUUUUUUUUUUUUUUUPERB!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Ed Rapport's picture

Damn.. That is fresh OOH.. Thanks, I just got my jolt of good advertising tonight. I'm very happy now..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
ssguixi's picture

zombie pizza, yes
this, no

ssguixi
Activity Score 213
Art Director at Y&R
Guest's picture

Misson accomomplished:) Great job.
yvo.m

Guest
Guest's picture

if you remember Ariel/Tide using the pedestrian crossing, you might see this is lame!

Guest
Guest's picture
Guest
rurorjuror's picture

gr8!

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

mikeelrapido's picture

Great!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

can't be better

Guest
Guest's picture

Wohooo! Supermega!

Guest
Guest's picture

Supermega!

Guest
Guest's picture

Wow, cool idea

Guest
Guest's picture

why would you want to put this on the street and make everyone walk on it? Are you selling Mc Donalds to me which was walked upon by like 10000's of poeple? Just because you saw stripes you, don't just paste fries within the shape!

Guest
Guest's picture

Sorry, this is crap! Walk on food? look at the fries?!?

Guest
stziapras's picture

nice idea. i like it. I wonder though how do you get permission from the police or the state or whatever to use the road as an ad?

stziapras
Activity Score 14
Art Director at OUAO advertising
Guest's picture

Gooood!!!!!!!!! very gooooood!!!

Guest
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