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Little Piccadilly

Agency Network: 
Published/Aired: 
March 2014
McDonald's Ambient Ad -  Little Piccadilly

Description

As people pass by the McDonald’s screen, they will be invited to create their own animated character and send it directly to the Piccadilly screen via their smartphone, so they become a permanent resident of Little Piccadilly for all to see – transforming the McDonald's screen into a gigantic, interactive visitors' book showcasing all the little residents, past and present. 

Little Piccadilly is an ever-changing world, reflecting the real-time conditions in Piccadilly Circus itself - from seasonality and time-of-day to local weather conditions. And the more people who interact at the same time, the more exciting and surprising the results.

With over 300 million possible combinations of illustrated artwork and animations, you'll never see exactly the same thing twice - and that's just for launch. Little Piccadilly is a long-term initiative, with new combinations and functionality being added over time, such as messaging and real-time games.

People simply visit LittlePicca.com on a connected device to start creating their very own little resident.

Ambient advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

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tirthomitro's picture

the idea's edgy

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

love it.

kleenex
Activity Score 51110
Web Designer/Developer
kleenex's picture

love it.

kleenex
Activity Score 51110
Web Designer/Developer
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