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Grill Smoke

Agency Network: 
Published/Aired: 
November 2009

Description

Ambient advertisement created by Leo Burnett, Puerto Rico for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett Puerto Rico
Creative Director: Víctor Cabezas
Art Directors: Fabio Gil, Roberto Acevedo, Manolo Martínez
Copywriters: Nánel Rodríguez, Facundo Paglia
Additional credits: Bytheway Media
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jackmancer2017's picture

That's nice, but only works at night I guess. Big plus for trying something new. Big minus for the enviroment though.

jackmancer2017
morse's picture

C'mon that's probably just water wapor.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Yeah, I know, but people will still see a lot of "smog" coming from a McDonalds buildings. It's not about the reality (water vapor) but what people think (smog).

jackmancer2017
Appolonia's picture

good idea !

Appolonia
Activity Score 298
Copywriter at memark branding agency
sweejin's picture

If they actually channelled smoke from the grill, every car around the area would be covered in cooking oil.

sweejin
Activity Score 7256
Blue Koala's picture

You are Rock!

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

BFB's picture

And you are scissors! You lose.

I can't believe I just logged in to say that :P

BFB
Activity Score 936
Copywriter
cef's picture

hahaha

cef
Activity Score 547
Copywriter
mikeelrapido's picture

Awsome idea!!!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

CHT's picture

It is creative, but I guess neighbors won't be too happy about this.

CHT
Activity Score 15
silvi's picture

Brilliant idea, brilliant execution. it doesn´t matter if this is only a night message. Impact is great anyway.

silvi
Activity Score 4172
Copywriter
Madeinmelmac's picture

Nice idea

Madeinmelmac
Activity Score 116
Copywriter
picopalqlea's picture

great! but works only at night time, so just for a few hours a day, unless you live close to the Arctic.

picopalqlea
Activity Score 999
jasonslack's picture

i loved it when banks violette did it for art a year ago.

jasonslack
Activity Score 4
Art Director
satrianee's picture

Very good (both the idea and the execution)

And for the day time, they could make it smell like barbeque (if that was possible)

satrianee
Activity Score 3748
Brain-Art's picture

Refreshing... Congrats

Brain-Art
Activity Score 1101
Graphic Designer
Punch's picture

Excelente, me gusta muchísimo la propuesta.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

alexander_bickov's picture

Awesome

alexander_bickov
Activity Score 3279
kurtberengeiger's picture

Hmmm... So I like Wolfmother too...

kurtberengeiger
Activity Score 7323
Copywriter
brandingworthspreading's picture

It is a totally different way of showing the brand. Great impact, great idea.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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lucdesaulniers's picture

I would not want them to be my neighbor...

lucdesaulniers
Activity Score 1145
arsonizta's picture

i love it

arsonizta
Activity Score 18
Web Designer/Developer at University of Santo Tomas
NomadDCLXVI's picture

wow. that's really smokin'

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

gmint7's picture

nice
i like
good one!

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Tommy G.'s picture

Very catchy, excellent job!

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Tommy G.'s picture

!

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
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