Advertisement

Fresh salad billboard

Agency Network: 
Published/Aired: 
May 2008
McDonald's Ambient Ad -  Fresh salad billboard

Description

Ambient advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett Chicago Illinois, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: John Condon
EVP / Creative Group Head: John Montgomery
Creative Directors: V. Cook, G. Fox-Robertson, B. Shembeda, A. Gross
Log in or register to post comments

Highest Rated

bacolo69's picture

Good Idea and its not the sme as the carrot bus stop billboard, and it just won a CLIO...who cares what all of you think about it.

bacolo69
Activity Score 82
Art Director
A.G. Pennypacker's picture

Hasn't this exact ad been done for this exact client?

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
ivan's picture
ivan
Creative Director at Ads of the World
getconnected2001's picture

Its not bad if you carry on an Idea from one ad to another as long as its differently executed. is it?

getconnected2001
Activity Score 987
Art Director at New Delhi
Steviec's picture

This is quite old now. You've probably seen it on another blog.

Steviec
Activity Score 126
Copywriter
R. Rinaldi's picture

Yum, yum, yum.

R. Rinaldi
Activity Score 686
Singapore
Jet Propulsion Lab's picture

A textbook example of what not to do for an outdoor billboard. Very poor art direction. Green on gray background??? If you squint your eyes, those words almost completely disappear (yet, you can still see those two cars on the VW billboard far behind it.)

Jet Propulsion Lab
Activity Score 10679
Copywriter
kc_brock's picture

how often do you squint when you look at billboards. wtfd?

kc_brock
Activity Score 703
Art Director |

rd

Jet Propulsion Lab's picture

That's a trick I learned from a very well-known creative director when I was still an art director working on a billboard assignment for United Airlines. Many (trained) art directors still do it to test color contrast and its legibility under different light conditions before releasing the mechanicals to vendors.
There's even an industry-standard test (the name escapes me right now) for the effectiveness of OOH boards where they scientifically measure legibility at different distances and light conditions.

Is it called Moby Test? Does that ring a bell? You probably don't even know what the hell I'm talking about. Oh, well...

Jet Propulsion Lab
Activity Score 10679
Copywriter
mmackinven's picture

Exactly what we were taught.

If you're a creative and don't know this technique when doing billboards, better start now ;)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

ivan's picture

I agree with you I wonder why the grey background. Red or yellow would've worked great.

ivan
Creative Director at Ads of the World
Mukesh's picture

I find it quite boring as compared to the other Mcdonald ads.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

crow's picture

i remember this one. Pretty cool.

crow
Activity Score 30
Other
bacolo69's picture

Good Idea and its not the sme as the carrot bus stop billboard, and it just won a CLIO...who cares what all of you think about it.

bacolo69
Activity Score 82
Art Director
macu's picture

I have seen this one before, but always with contradictorial comments, I think its good, but I dont like the black color at the background maybe using other color could make it fresherr jajajaja

macu
Activity Score 14
Featured Content

Latest Collections

Advertisement