Advertisement

Carrots

Agency Network: 
Published/Aired: 
July 2007
McDonald's Ambient Ad -  Carrots

Description

Ambient advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Caption

Extra fresh carrots. Only 10kr.

Advertising Agency: DDB, Stockholm, Sweden
Creative Team: Andreas Dahlqvist, Lars Friberg, Simon Higby, Ted Harry Mellström, Mattias Manitski
Log in or register to post comments
kalpesh78's picture

mcdonalds sells carrots??

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

postman's picture

Exactly what I was thinking.

postman
Activity Score 951
Other
oshe's picture

if they does an ad, YES, they sale carrots.

Daaaa

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

twelve_noon's picture

this is a nice ambient but carrots in mcdonald's taste like shit, to say the least, so instead of mud I see this as...

twelve_noon
Activity Score 617
Creative Director
Scuba Steve's picture

Whole Foods would be a better client for this.

Scuba Steve
Activity Score 74
Art Director |

If it doesn't sell, its not creative.

♥ get lost ad freak ♠'s picture

"And you know what they call a Quarter Pounder with cheese in Stockholm?"

"They don't call it a Quarter Pounder with cheese?
Then what do they call it?"

"They call it 'carrots'"
__________________________________________________________________________________________________________
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

mayhem's picture

Thanks for your insight. In that case this is a good ad. As long as people in Stockholm get it, that's all it counts.

mayhem
Activity Score 126
Art Director
JamurPutih's picture

then this is a very good ad. i agree with you mayhem. ad doesn't have to be an art.
sometimes we forget that the core of a commercial is to communicate.

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

mayhem's picture

And sometimes people forget that this website is to show ads from all over the world. And they are created for the local people where the ads comes from.

mayhem
Activity Score 126
Art Director
kc_brock's picture

ummm,

the dude was quoting pulp fiction. what the heck are you guys talking about?

anyway,

as a vehicle, this ad is great. it seems weird that it's for the fattiest food chain in the world though.

mcdonalds should stick to what they're good at. big macs & making people fat.

kc_brock
Activity Score 703
Art Director |

rd

mayhem's picture

ummm,
kc_brock. If you just read the comment from ♥ get lost ad... above, you'll know "Carrots" is how people in Stockholm call their Quarter Pounder with cheese.

And that's why i was saying that it doesn't matter if people on here doesn't get it because the ad was created for local people.

mayhem
Activity Score 126
Art Director
dadada's picture

aligned with you, but the Quarter Pounder is really called FRESH !!?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

kc_brock's picture

are you freaking serious dude?

you need to freshin' up your culture and watch some american sam jackson movies.

you seriously think that people call quarter pounders with cheese carrots?

that's hilarious!

kc_brock
Activity Score 703
Art Director |

rd

♥ get lost ad freak ♠'s picture

mayhem made my day, that's for sure
______________________________________________________________
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

A stranger abroad's picture

Making people fat is exactly what they are trying to flee from. They recognised years ago that that is the biggest threat to their continued success, and this is part of what is probably their most important long-term marketing program for the next decade or so.

Perhaps the healthier menu options have not reached the land of the fat yet, but they are making a big impact in parts of the world where most people weigh less than a small car.

A stranger abroad
Activity Score 427
Copywriter at Singapore
coronam's picture

carrots at mcdonald's? they come deep-fried, right?

coronam
Activity Score 162
Copywriter
Rog's picture

A pretty straight forward brief, isn't it children?
Obviously a Swedish Maccers menu thing.
And demonstrated pretty smartly, I would have thought.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chico Ribeiro's picture

It's a nice ambient.
I don't know if people will buy it because of Mc'Donalds reputation. But the ad is fine.

Chico Ribeiro
Activity Score 160
Art Director
JUANcho's picture

SOOOOOOOOOO NIIIIIIIIICEEEEEEEEEEEEEEE

JUANcho
Activity Score 50
Graphic Designer
laylowmoe's picture

You guys have never been near a fast food account in your miniscule careers, have you?

McD's and every major fast food brand in the world has been going the healthy route for several years now - not just rebranding themselves, but actually changing their menu. I believe in certain countries, McD's actually have salad bars.

laylowmoe
Activity Score 328
Copywriter
A stranger abroad's picture

Yep, they offer a variety on salads in NZ, which I believe was one of their test markets for this. They have done for about 5 years now. A lot of other healthy options too. I admit I was cynical when I first heard the plan, but they have delivered. The salads are not bad, and you can now get a much healthier meal at McD's than you'd have thought possible.

A lot of benefits for McD's. They know times have changed and didn't want to only have the old fatty menu. Women in particular are happier to bring their kids if they themselves can have a salad or low fat, low carb option, and also like to be able to get their kids a happy meal but choose a fruit pack or sliced carrots instead of fries.

A stranger abroad
Activity Score 427
Copywriter at Singapore
ooops's picture

good insight but lose focus.

ooops
Activity Score 448
Other
Neil Levy's picture

cool ambient. but i do agree with scuba steve that this would be better for whole foods. not that mcdonald's doesn't have a right to claim fresh ingredients (if that's what they want to say). it just feels more like it would be a direct connection to a natural foods client and no matter what mcdonald's does in their advertising, people will still think of them as fast food.

Neil Levy
Activity Score 314
Copywriter |

neil levy

drbagre's picture

YEAH Im loving my Mcarrot taste little bit like burger sauce but fresh...

drbagre
Activity Score 22
Student |

no idea

A stranger abroad's picture

The ad is not bad, but not as good as the 'FRESH" growing billboard that did the same idea better, and won metal at Cannes last year.

And yes, McD's sell carrots, certainly in New Zealand. It is part of their new healthier menu options thing. Parents can say no to chips (uh, I mean fries) and yes to fruit, or carrot sticks, or fresh raw corn, in their kids' happy meals. McD's are making a genuine effort to offer healthier alternatives: fresh fruit, salads, wraps, etc. They also serve decent coffee now. Like real coffee.

Perhaps the fresh menu options have not reached the US yet. Perhaps it never will. I can't imagine it would have much appeal to the fattest nation on earth.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Featured Content

Latest Collections

Advertisement