Camera phone billboard

Agency Network: 
May 2010

McDonald's: Camera phone billboard

Ambient advertisment created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: DDB, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Art: Johanna Karsten

Comments (8)

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atb2005's picture
Activity Score 13557

I like this, but how were people able to take shots from such a huge distance?? Scam! LOL

tb putera's picture
tb putera
Activity Score 10

I like the idea!
But can I take a picture and bluetooth it to my friends?

R U serious's picture
R U serious
Activity Score 418

Good question.

Say my name, say my name...

prabodh's picture
Activity Score 16

Great idea....but practicality of capturing a shot from the billboard in terms of distance is questionable

Guest's picture

I saw it in real life.

It´s easy to take the shot. Obviously you photograph the whole screen with the product on it.
And the offers where timelimited, so if you send a photo to a friend doesn´t matter.
The great thing about it is that you seldom buy only that thing at McDonald´s, but more. That is what smart about it I think.

Dzsoi's picture
Activity Score 8532

Good media use. I guess we just try to find a flaw on this ambient just because we have never seen this before so something must be wrong with it.

Anne86's picture
Activity Score 26

I like this!

Anne86's picture
Activity Score 26

I like this!