Agency Network: 
April 2007

Ambient advertisment created by DDB, Sweden for McDonald's, within the category: Food.

Try our new breakfast sandwich.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Lennart Claesson, Philip Ahlqwist
Copywriter: Martin Lundgren
Photographer: Philip Karlberg

Comments (23)

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Bundy Agency's picture
Bundy Agency
Activity Score 597

i guess it works... if your a 30 year old man with dark hair.

Spanky's picture
Activity Score 4899

it'll work if someone just happens to hold a newspaper at just the right height as someone just happens to look at them as they pass by. so it probably made sense to a total of 10 people. not to mention the fact the guy has 3 hands.

kc_brock's picture
Activity Score 703

3 hands. that's funny.


crackerjack's picture
Activity Score 20

jup, these ones only really work if the page is in exactly the right position at exactly the right time. done to death too.
peace yo

wgeddes's picture
Activity Score 298

did this get produced? what respectable newspaper would give McD's the entire front page?

k-rocka's picture
Activity Score 426

Its probably just an insert with news content inside - not a front page.

Nthngmn's picture
Activity Score 626

respectable newspaper? It's Metro. Borderline tabloid.

bigbadfatmadafaka's picture
Activity Score 486

Come on DDB can do it.

everartz's picture
Activity Score 7613

so many ads for the top junky restaurant all over the world! this time its from sweden.... come on bigbadfatmadafaka! they cant do it!!!

| everartz |

bigbadfatmadafaka's picture
Activity Score 486

I know they cant....thing is i was trying to be "nice" LOL.

Stigset's picture
Activity Score 1454

This is cool, even if it will never be on the exact right spot, people will at least try to place it just for the fun of it. Nice idea.

Laurent's picture
Activity Score 279

the chances of this really working are probably like ... one in ten thousand!! sorry but it's more than obvious that the picture above was shot with a model. You might stand a chance if you propose the newspaper in a funny spy movie (coz they're always hiding behind newspapers)... I think i'm hungry!

Totto's picture
Activity Score 685

so is this an ambient or what.. will somebody explaaaain.

Intelligent ads are the need of the hour.

ivan's picture

Yes it is. On the top you see the ad itself. Once it is placed in the newspaper which is 2 full pages wrap it looks like the reader is eating the burger.

jennywhx's picture
Activity Score 1142

i usually fold newspaper when i am reading. but this looks pretty funny for me, even it won't actually works.

Beatboxer's picture
Activity Score 1517

I think it's good.

ellehcimeo's picture
Activity Score 3376

We get the Metro here in Toronto and they often have a covering page with an interesting use of the media type of ad.
They actually get quite creative with it, sometimes they use velum! And then sometimes it's a useless intrusion.
I wish I'd seen this one! I like the application for the media.

wgeddes's picture
Activity Score 298

No Metro in USA, at least in Colroado (was supposed to be a reply above)

nemesis's picture
Activity Score 765

not a bad idea, but I'm sorry to say it looks fake, fake, fake!
and I agree with everyone else... for this to work, you would have to hold the newspaper at the exact right height.

slammary's picture
Activity Score 214

i want the breakfast every day!

Teboec's picture
Activity Score 36

podria pero aun no

JAGVEER's picture
Activity Score 12

Gud Try!

ooops's picture
Activity Score 448

someone played with the art direction
DDB have a wrong twist on it