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Breakfast

Agency Network: 
Published/Aired: 
April 2007
McDonald's Ambient Ad -  Breakfast

Description

Ambient advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Caption

Try our new breakfast sandwich.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Lennart Claesson, Philip Ahlqwist
Copywriter: Martin Lundgren
Photographer: Philip Karlberg
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Bundy Agency's picture

i guess it works... if your a 30 year old man with dark hair.

Bundy Agency
Activity Score 597
Art Director
Spanky's picture

it'll work if someone just happens to hold a newspaper at just the right height as someone just happens to look at them as they pass by. so it probably made sense to a total of 10 people. not to mention the fact the guy has 3 hands.

Spanky
Activity Score 4899
Other
kc_brock's picture

3 hands. that's funny.

kc_brock
Activity Score 703
Art Director |

rd

crackerjack's picture

jup, these ones only really work if the page is in exactly the right position at exactly the right time. done to death too.
peace yo

crackerjack
Activity Score 20
Copywriter
wgeddes's picture

did this get produced? what respectable newspaper would give McD's the entire front page?
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
k-rocka's picture

Its probably just an insert with news content inside - not a front page.

k-rocka
Activity Score 426
Graphic Designer
Nthngmn's picture

respectable newspaper? It's Metro. Borderline tabloid.

Nthngmn
Activity Score 626
Art Director
bigbadfatmadafaka's picture

Come on DDB Sweden.....you can do it.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

everartz's picture

so many ads for the top junky restaurant all over the world! this time its from sweden.... come on bigbadfatmadafaka! they cant do it!!!

everartz
Activity Score 7613
Art Director |

| everartz |

bigbadfatmadafaka's picture

I know they cant....thing is i was trying to be "nice" LOL.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Stigset's picture

This is cool, even if it will never be on the exact right spot, people will at least try to place it just for the fun of it. Nice idea.

Stigset
Activity Score 1454
Art Director
Laurent's picture

the chances of this really working are probably like ... one in ten thousand!! sorry but it's more than obvious that the picture above was shot with a model. You might stand a chance if you propose the newspaper in a funny spy movie (coz they're always hiding behind newspapers)... I think i'm hungry!

Laurent
Activity Score 279
General Manager at White Rabbit
Totto's picture

so is this an ambient or what.. will somebody explaaaain.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

ivan's picture

Yes it is. On the top you see the ad itself. Once it is placed in the newspaper which is 2 full pages wrap it looks like the reader is eating the burger.

ivan
Creative Director at Ads of the World
jennywhx's picture

i usually fold newspaper when i am reading. but this looks pretty funny for me, even it won't actually works.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Beatboxer's picture

I think it's good.

Beatboxer
Activity Score 1517
Copywriter
ellehcimeo's picture

We get the Metro here in Toronto and they often have a covering page with an interesting use of the media type of ad.
They actually get quite creative with it, sometimes they use velum! And then sometimes it's a useless intrusion.
I wish I'd seen this one! I like the application for the media.

ellehcimeo
Activity Score 3376
Art Director
wgeddes's picture

No Metro in USA, at least in Colroado (was supposed to be a reply above)
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
nemesis's picture

not a bad idea, but I'm sorry to say it looks fake, fake, fake!
and I agree with everyone else... for this to work, you would have to hold the newspaper at the exact right height.

nemesis
Activity Score 765
Creative Director
slammary's picture

i want the breakfast every day!

slammary
Activity Score 214
Copywriter
Teboec's picture

podria pero aun no

Teboec
Activity Score 36
Copywriter
JAGVEER's picture

Gud Try!

JAGVEER
Activity Score 12
Marketing Manager
ooops's picture

someone played with the art direction
DDB have a wrong twist on it

ooops
Activity Score 448
Other
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