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Published/Aired: 
November 2008
McDonald's Ambient Ad -  Bite

Description

Ambient advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Head of Art: Mike Davison
Senior Art Director: Pete Thompson
Creatives: Damian Galvin, Carlos Savage
Photographer: Spid
Retoucher: Gordon Moir
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Crisp One's picture

cool use of that medium.

Crisp One
Activity Score 2005
Other at New York
fauxjebus's picture

Until some kid draws a dick on it, anyway.

fauxjebus
Activity Score 498
Art Director at WAX
peak900's picture

until the russians drop a atomic bomb on it ...man, could you please give professional comments ...

peak900
Activity Score 211
Copywriter
dshott's picture

Lets be honest, that could happen pretty easily, so I rate the comment you go jebus

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest commenter's picture

Very nice use of medium....how it works ?

Guest commenter
picopalqlea's picture

with photoshop... three photos, 2 layers, made a jpg then send it to ads of the world. :)
Or, with lenticular media. Remember those old rulers from the 70s where you have tow images in one media by moving it? pretty cool.

picopalqlea
Activity Score 999
Javier Ramírez's picture

Buenisimooo...interesante como la expresión de bostezo funciona súper bien como la del placer de comer una big mac.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Morgan Coudray's picture

Very creative way to advertise the fact that its open late at night: yawning and eating go hand-in-hand at McDonalds!!!

Morgan Coudray
alvinpck's picture

He looked like yawning. McCoffee would be better.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
Crisp One's picture

agreed, good insight alvinpck

Crisp One
Activity Score 2005
Other at New York
LeeHarvey's picture

He IS yawning, because it's getting late, but nevertheless you can grab a bite at McD. They're open 24 hrs. That's the insight and I think it's a good one plus brilliant use of lenticular.

LeeHarvey
Activity Score 3045
Creative Director
Crisp One's picture

Linticular! Thats the word for that plastic! .....I was wondering when i was going to have to google that.

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

Is telling me McDonalds is boring? All gimmick.

Guest commenter
SeanMartin's picture

Nicely done. To answer the question above: http://en.wikipedia.org/wiki/Lenticular_printing

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
DE Group Ltd's picture

I am very happy to announce that our company produced these images of lenticular in New Zealand in conjunction with the advertising Agency DDB. I think its a great way of advertising and lenticular certainly gets the message across and Mcdonalds is very happy with the result, its the new generation of advertising.

DE Group Ltd
Guest commenter's picture

The new generation? You mean just using gimmicks? Who can't do that.

Guest commenter
buzzetcie's picture

Very nice ! On the same subject :
http://www.buzzetcie.com/article-20988033-6.html

olivier.

buzzetcie
Activity Score 30
directeur de création
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