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Maze

Published/Aired: 
March 2007
 Maze

Description

In this gigantic three-dimensional billboard measuring 7 x 5 metres, located directly in front of Schiphol Airport's main entrance, a small ball rolls from point A to B via the shortest route. At the end of its journey, the ball is transported via an invisible conveyor belt within the billboard back to the top to begin the same journey again, along the same route. Again and again; always the right way.The target audience is business travellers at Schiphol Airport, where 11 million people pass through each year.

Advertising Agency: Ogilvy, Amsterdam, Netherlands
Creative Director: Carl Le Blond
Copywriter: Edsard Schutte
Art Director: Jan-Willem Smits
Production: Armada Signs
Photo: Arno Bosma
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lchiesi's picture

Nice.

lchiesi
Activity Score 128
Copywriter
mikelite's picture

hot. a little convoluted, but hot.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Kay's picture

maze? again??

Kay
Activity Score 161
Art Director
pinkusfloydus's picture

Bloody nice.

pinkusfloydus
Activity Score 90
Copywriter
aw's picture

scam.

how can the clouds remain the same in all the shots?

aw
Activity Score 2
Copywriter
ivan's picture

Maybe it's a slow windless day.

ivan
Creative Director at Ads of the World
Edsard's picture

No scam. The billboard has been hanging for a whole year in Amsterdam.

Edsard
Activity Score 156
Copywriter at Alfred International
addyhoch10's picture

i like it

addyhoch10
Activity Score 2592
Art Director
otto54's picture

niiiiice.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

purplesimon's picture

Love it. However, they say it's aimed at business travellers and there was me thinking that visitors to Amsterdam go there for other reasons!

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Minimum's picture

Thats a bit narrow minded isn't it? Amsterdam is a very booming city ar various aspects of buisiness. O yeah well...holland is known for the cannabis policy. But to think that everybody landing on an airpot there is a potential drug addict/smuggler.

(sorry, I think you meant that as a joke. I'm getting frustrated by the image we've gotten. I heard the same remakr 3 times this weekend about drugs and The Netherlands. I the fashion of: Holland? Whats to do there? except for weed.)

again sorry :)

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

purplesimon's picture

No, I'm sorry. I meant it completely as a joke. I have friends and family in the Netherlands, mostly around Amsterdam and Ede. It's a great place.

I didn't mean to cause offence.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
timmster's picture

cool

timmster
Activity Score 8
Art Director
bichon's picture

Well done

http://www.culture-buzz.com/
Viral and Buzz Marketing

bichon
Activity Score 18
Production Manager |

http://www.advertime.soup.io
(check this out ! No text, Just Cool Creative Ads)

Leandro's picture

very nice

Leandro
Activity Score 117
Art Director
lsadunb's picture

F* I just can't see any more labyrinths.

lsadunb
Activity Score 571
Copywriter
Desi's picture

ok, so they made it.

Desi
Activity Score 1042
JPWrites's picture

Nice idea... Hey, they should have the dot get lost and drop parcels off at the wrong places, and stop for donuts everywhere. Ha ha just kidding.

JPWrites
Activity Score 238
Copywriter
ra's picture

Simply Nice!

ra
Activity Score 18
Client Servicing
Corona Raymaker's picture

Does anybody know what such stuff costs?
I want one, too. ^^

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

kandi's picture

LoVELY! Maybe they shud have UPS or FedEx balls stucked in some dead end.

kandi
Activity Score 204
Art Director
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