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Robots

Agency Network: 
Published/Aired: 
February 2015

Mazda - Salon de l'Auto de Montréal 2015

Description: 

This national brand activation at the Canadian Auto Shows uses technology to playfully illustrate the innovations that have been integrated into Mazda’s new vehicles. Thanks to 8 remotely controlled robots, Auto Show visitors can learn all about Mazda’s vehicles through a unique interaction. The robots can have a full discussion with visitors and are able to showcase emotions through facial reactions during the conversation. The robots’ screens provide visitors with the content and answers they are looking for through photos and explanatory videos. Following their interaction with the robots, visitors are invited to participate in a contest and to take a photo with the robots so they have a souvenir of this unusual experience.

Ambient advertisment created by JWT, Canada for Mazda, within the category: Automotive.

Advertising Agency: JWT, Canada
Experiential Marketing: Youville
Strategy & creation: Anthony Hachez, Rabih Sebaaly, Thomas St-Hilaire
Client service: Susie Dantas, Eliana Akl
Production: Emmanuelle Lord, Simon Bellavance, Alexandre Cossette
Technological support: iGotcha

Comments (3)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Fun!

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 50528

I will take a robot.

Hany Nurahmawati's picture
Hany Nurahmawati
Activity Score 62

Yup... me too

damnson's picture
damnson
Activity Score 11517

Fun!

An axe murderer of ads.

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