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The Cage Elevator

Agency Network: 
Published/Aired: 
April 2013

Description

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.



Ambient advertisement created by OpusMultipla, Brazil for Mater Natura, within the category: Public Interest, NGO.

Caption

No animal enjoys feeling like that. Report the wildlife trade.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
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Jackbr's picture

deja vu...

Jackbr
Activity Score 1500
Art diretor |

JackBR

mark3r's picture

Sweet!

mark3r
Activity Score 1949
Art Director at Scout
jackblack's picture

Not bad. Fresh take on a lift.

jackblack
Activity Score 2357
Art Director
kleenex's picture

If you do not read the copy you have no idea what you are looking at.

kleenex
Activity Score 52582
Web Designer/Developer
Mytwocents's picture

Get the visual impact. Read the line. Get it. Smart use of the space.

Mytwocents
Activity Score 285
Copywriter
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