The chocolate bar with 6,000 excuses

Agency Network: 
January 2013

How do you earn 2.3 mill free media impressions, generate more than 20,000 stories online and boost your chocolate sales with 24%? Rename your chocolate bar after all The Good, The Bad and The Really Far Out excuses consumers use to justify buying and sharing chocolate. Watch the case study here:

Ambient advertisment created by Ogilvy, Denmark for Marabou, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy, Copenhagen, Denmark
Creative Director / Copywriter: Jakob Staalby
Copywriter: Christoffer Levin Nielsen
Art Director: Camilla Ploug
Graphic Designer: Michael Lauritsen

Comments (1)

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kleenex's picture
Activity Score 51044

I say the idea worked.