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Vibe's picture

Damn, this is nice!!! It would be so much interesting if they paste a blank signage on the girl side.

Vibe
Activity Score 230
Art Director
addyhoch10's picture

why the heck is there a woman roping down on the men's room?
and WHERE exactly is she roping down from?

addyhoch10
Activity Score 2592
Art Director
jennywhx's picture

is it roping up or down? vibe have a nice idea, haha. it would be nice if they make the guy sign to look down as well.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

pixelbomb1's picture

then how will the women find their bathroom....mmm???

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

the.adnerd's picture

love it

the.adnerd
Activity Score 160
sold's picture

yeah, WC is already a good place for new ads, creative ads.
very good.

sold
Activity Score 3305
Copywriter
theassailante's picture

i think it'd be better if the axe logo was on the top cause right now it looks like she's climbing away from it..

theassailante
Activity Score 234
Other
pixelbomb1's picture

good point.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture

true.

addyhoch10
Activity Score 2592
Art Director
fersvax's picture

OLD. Even I did the same thing when I was in my practice 6 years ago.

fersvax
Activity Score 1239
Art Director |

FER.

PaulyG_fill in the blank's picture

I'm glad that Axe has found a new medium for their ads, but come on - aren't we getting tired of this very simple, overdone, primitive idea? It may have worked well in its original execution (how many years ago?), but Axe Body spray needs a serious make-over. And depending on the condition of the washroom, the thought of a woman pawing her way into this most unsanitary of places is pretty gross. Why would Axe, whose main selling feature is its smell, want to be associated with a toilet?

PaulyG_fill in ...
Activity Score 1148
Copywriter
addyhoch10's picture

on the one hand i really agree with you that axe could use a slightly more serious make-over.

on the other hand it still works well and i'm pretty sure axe wouldn't risk to lose their numerous (rather pubertal) customers.

in this context it works even on a men's room as long as it's in a clean condition.
when they don't mind to be pubertal, why not place a kneeing-woman sticker over the men's room symbol?
they could place the stickers in bars and clubs. another one would be the typical toilet cabin position with the girl leaning against the cabin's wall with her legs wrapped around his waist. 'the axe effect.'

nothing really new but would probably work better than this one

addyhoch10
Activity Score 2592
Art Director
kc_brock's picture

this is frickin terrific. i agree w/ vibe, it would be cool if the women's restroom sign was sans the woman. but i like the guy just standing in his usual stance. it keeps w/ the axe image. the girls come to you, axe does all the work.

also addyhoch is right. this tactile is exactly what has sold so much of their product. it doesn't matter what it smells like. teenage boys will wear cologne that smells like skunk if they're told it will attract women.

great creative & great media buy.

kc_brock
Activity Score 703
Art Director |

rd

Wren's picture

Stale

Wren
Activity Score 66
Art Director
dubaipimp's picture

Niceeeeee

dubaipimp
Activity Score 24
Copywriter
ManchuChanchu's picture

Even this one's done b4 for Axe itself. but done much better. in the other one both male n female signs are next to each other n the girl is jumping out of her box into the guys.

ManchuChanchu
Activity Score 701
Art Director
atulspande's picture

i am agree with theassailante. but it's a great stuff altogether. well done budy

atulspande
Activity Score 180
Art Director
sparkplug's picture

Nice, but a little tooooo late my friends. Done by AXE itself. Keep ya head up. And keep creating.

sparkplug
Activity Score 92
Copywriter
mayz's picture

Liked it allot when i first saw it ... and i still do
(I work (stagiair) under Lowe (mccann-belgium) ... so i piss there every day ;)

But I don't realy like the way it is executed:
> idd, logo on top
> the plastic sticker shoud be shaped or somthing
> and the toilet-figures are ugly/weird when they move in different ways then originaly designed... but thats my opinion

Nevermind: i find it great fun :)

mayz
Activity Score 14
Art Director
DanteFarla's picture

Its's done. Interesting, but 4 years ago axe argentina do the same thing.... SORRY!!

DanteFarla
Activity Score 40
Art Director
kc_brock's picture

anyone have a sample of the original?

kc_brock
Activity Score 703
Art Director |

rd

Adbabel's picture

Simply WOW!!! a delight to see girls chasing guys on signs!! i hope there were done for real.

Adbabel
Activity Score 54
Copywriter
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