Advertisement

A barrel of Maes for everyone with the name Maes

Agency Network: 
Published/Aired: 
April 2013

Description

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.

Ambient advertisement created by TBWA, Belgium for Maes, within the category: Alcoholic Drinks.

Log in or register to post comments

Highest Rated

jackblack's picture

Very well done.

jackblack
Activity Score 2357
Art Director
kleenex's picture

BINGO!!!!

kleenex
Activity Score 52582
Web Designer/Developer
jackblack's picture

Very well done.

jackblack
Activity Score 2357
Art Director
Advertisement