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Strengthen your hair

Campaign
Agency Network: 
Published/Aired: 
May 2016
Lux Ambient Ad -  Strengthen your hair

Also From This Campaign 2

Description

Ambient advertisement created by JWT, China for Lux, within the category: Health.

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
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dansheppy52's picture

all that work for only a couple days of placement (however long it takes them to clean those windows).

Cool idea though.

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

salamandos's picture

how do you say "fake" in chinese?

salamandos
Activity Score 1947
Art Director
Mr.Top's picture

yes... and how do you say "it doesn't work" in chinese?

Mr.Top
Activity Score 728
minimaloid's picture

lol

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
diegote's picture

powerfull!
with two braids even better.
like it.

diegote
Activity Score 41
Publicis Impetu - Uruguay
sonucoues2002's picture

awsome

sonucoues2002
Activity Score 804
visualizer
ZaboZaboZabo's picture

IMPRESSIVE!
Powerful!
I see a Cannes entry.

ZaboZaboZabo
Activity Score 593
Art Director
Mr.Top's picture

HAhaha... a Cannes entry? Are you CRAZY?

Mr.Top
Activity Score 728
gonndo's picture

I Second that!!!!!!!!!!!!!!!

Besides, hair and that kind of activities, it just doesn't work...
ask Rapunzel if you want...

see you on road...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

marco's picture

No Mr.Top....ZaboZaboZabo said Cannes entry, he didn't mean it would win, he just meant they would enter it into Cannes. Cannes entry.
Yah seen trucks been pulled by hair, seen this & that with hair & the strength, good idea but yah starting to wear thin the hair strength idea.

marco
Activity Score 118
Other
Mr.Top's picture

Exactly... that's what I meant.. why should they lose money on entering this?

Mr.Top
Activity Score 728
vote4pedro's picture

rapunzel, rapunzel let down your hair. is this real? eh, who cares.

vote4pedro
Activity Score 4601
Copywriter
puppiepoppy's picture

Someone check with the LUX client in Beijing to find out if this really goes out?!!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

silvertongue's picture

And the scam-fest continues.

silvertongue
Activity Score 555
Copywriter
sold's picture

cool

sold
Activity Score 3305
Copywriter
ricky.vinluan's picture

WELL... THATS WHY THERE IS ADVERTING TO KEEP ON PROMOTING BRANDS. AND I GUESS THIS WORKS. .. VERY ATTRACTIVE.

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

funky_frogii's picture

hei see the target audience...........for this product its the best advertisement......cool keep it up

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

gmint7's picture

:::J:::

i think its scary...
but also funny

i really wish some punk lights a fire on that.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

ooops's picture

how many bullets left?

ooops
Activity Score 448
Other
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