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Shoes

Agency Network: 
Published/Aired: 
December 2007
Lux Ambient Ad -  Shoes

Description

Ambient advertisement created by JWT, Indonesia for Lux, within the category: Health.

Caption

Even stylish shoes can't make dry legs look good.

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Pingkan Rarunmangkay
Art Director: Imelda Untoro
Copywriter: Felicia Sie
Producer: Dimas Fajar
Production: Hadi Ramdhan, Lies Yuwono, Heru Daryanto, Arifin Sutedja
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BOOBJOB LOOBCANNON's picture

I bet this was really effective, so well done, it worked. But by god its boring.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Wheelspin's picture

I doubt women could pass by without noticing this execution - and unfortunately, be disappointed when it turned out not to be an ad for a shoe sale. :-D

Wheelspin
Activity Score 44
O&M
dcgroppo's picture

Nice stuff... not creative but effective i guess.

dcgroppo
Activity Score 239
Other
robottttrockkkk's picture

uhmmmmm nose daniel ah, discrepo contigo.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
phoamcor's picture

Bizarre. A tree does not = legs.

phoamcor
Activity Score 1284
MJ05's picture

I REALLY LIKE IT. IT LOOKS FUNNY....
BUT, I'M NOT SHURE IF WOMEN WOULD REMEBER THE MESSAGE AND THE PRODUCT.
IT WOULDN'T BE BETTER WITH SAMPLING?
WHAT U THINK?

MJ05
Activity Score 88
garnier bbdo |

MJ

washiam's picture

Great idea , but no effective

washiam
Activity Score 443
Art Director
andreis's picture

nothing "stylish" about those shoes

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

spacecadetglow's picture

good idea, very funny.
and agreed. those are not stylish shoes. haha.

spacecadetglow
Activity Score 247
Graphic Designer
R. Rinaldi's picture

Team, why don't you resign?

R. Rinaldi
Activity Score 686
Singapore
Guest's picture

oh come on, if they put like heels or pumps then how to put at the bottom of those trees? dont see from the shoes only, see from the idea. btw, boots are in the trend nowadays, right?

-sylv-

Guest
aji pam's picture

no

aji pam
Activity Score 94
Graphic Designer
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