Magic Shower Rooms

Agency Network: 
May 2012

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art.

Ambient advertisment created by JWT, Singapore for Lux, within the category: Health.

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo

Comments (12)

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Highest Rated

DTC's picture
Activity Score 32

Real experience, I love this.

kleenex's picture
Activity Score 51008

I love the use if the inks...

vote4pedro's picture
Activity Score 4601

The obvious problem being public shows are never dry.

metis's picture
Activity Score 413

So good, great work guys.

Anne's picture
Activity Score 508

Nice use of thermo-ink.

kalpesh78's picture
Activity Score 2578

lovely idea.

ideas....30 minutes nahi toh free.

BozzaNova's picture
Activity Score 49

When we enter the shower room, we firstly turn on the tap and let ourselves get soaked before we get the soap and start washing ourselves with it, don't we?

So, I think the sequence here is somehow wrong.

TrêsMídias's picture
Activity Score 1468

love it!

fweeyi's picture
Activity Score 2

Cool works!


mattimusj's picture
Activity Score 34

Wonderful idea. What a nice surprise those woman would have gotten!

torontose's picture
Activity Score 393


work and copy's picture
work and copy
Activity Score 509

I can totally see this going the other way with a horror and blood theme. I really like the execution, this demands notice and leads to a predictable place once the attention is gained.

DTC's picture
Activity Score 32

Real experience, I love this.