Advertisement

Magic Shower Rooms

Campaign
Agency Network: 
Published/Aired: 
May 2012

Also From This Campaign 2

Description

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art.

Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo
Log in or register to post comments

Highest Rated

DTC's picture

Real experience, I love this.

DTC
Activity Score 32
Other at McCann
kleenex's picture

I love the use if the inks...

kleenex
Activity Score 51110
Web Designer/Developer
vote4pedro's picture

The obvious problem being public shows are never dry.

vote4pedro
Activity Score 4601
Copywriter
metis's picture

So good, great work guys.

metis
Activity Score 413
Copywriter
Anne's picture

Nice use of thermo-ink.

Anne
Activity Score 508
Art Director
kalpesh78's picture

lovely idea.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

BozzaNova's picture

When we enter the shower room, we firstly turn on the tap and let ourselves get soaked before we get the soap and start washing ourselves with it, don't we?

So, I think the sequence here is somehow wrong.

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
TrêsMídias's picture

love it!

TrêsMídias
Activity Score 1468
fweeyi's picture

Cool works!

fweeyi
Activity Score 2

Fweeyi

mattimusj's picture

Wonderful idea. What a nice surprise those woman would have gotten!

mattimusj
Activity Score 34
torontose's picture

lovely.

torontose
Activity Score 393
work and copy's picture

I can totally see this going the other way with a horror and blood theme. I really like the execution, this demands notice and leads to a predictable place once the attention is gained.

work and copy
Activity Score 509
Other
DTC's picture

Real experience, I love this.

DTC
Activity Score 32
Other at McCann
Featured Content

Latest Collections

Advertisement