Smoking taxi

Agency Network: 
March 2016

Smoking Taxi / Rauchertaxi in München und Berlin


The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking.

Ambient advertisment created by Mediaplus, Germany for Lutz Mehlhorn, within the category: Public Interest, NGO.

Advertising Agency: Mediaplus, Munich, Germany
Creative Director / Art Director: Ekki Frenkler
Copywriter: Frank Seiler
Illustrators: Michael Haggenmüller, Hans Zieringer
Photographer: Alan Grund

Comments (18)

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morse's picture
Activity Score 18024

Surprising for sure. Nice work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
Activity Score 5403

Attention grabbing.

Kateter's picture
Activity Score 2029

I don't smoke and take taxi frequently.


pez's picture
Activity Score 1804

You would never call a smoking taxi then, no relevance for you. Very good idea, very good developed and right to the point.

Kateter's picture
Activity Score 2029

why the hell wouldn't I call a smoking taxi?
there're taxi companies with even weirder names.

besides, the "insight" says smokers are aware of dangers of smoking but still ignore them. where's that different? does it say something smokers are not aware of? I don't think so.
(you can die from smoking? really? noooo! really?)

krautland's picture
Activity Score 3216

wow. you are so literal I could see a great career in account for you. or taxidermy.

Kateter's picture
Activity Score 2029

wow, being you must be really boring.
there's absolutely no career for you.

Blue Apple's picture
Blue Apple
Activity Score 120

Good 1...

atb2005's picture
Activity Score 13557

Attention grabbing for sure.. Still, it will do NOTHING to convince smokers to stop smoking. In fact I am not sure there is a single campaign out there that can do that. Also, if I was a smoker, I would NOT get into that taxi. So the question is how many smokers would really do that? That guy you see in the video is most likely an agency employee. I would look like an idiot, coming out of a hearse. On a totally different note, you can't say the smoking taxi. That would imply that the taxi itself smokes.

sirvan's picture
Activity Score 29860

Agree. This would just piss them off.


"I love some things, and don't love some other things."

krautland's picture
Activity Score 3216

:That would imply that the taxi itself smokes.

agreed. I suppose they did a crappy job translating this. but "Rauchertaxi" in german is absolutely clear in its meaning.

still, that idea is funny enough to get people to talk, which is all you can do. NOTHING will make a smoker stop on its own and its disingenuous to presume anything could.

Hamburg04's picture
Activity Score 2
welsh523's picture
Activity Score 150

I'm giving it a 7 for being attention-grabbing but I would have like to have seen some analytics to go along with this. At least hit me with how many riders you got and an estimate about impressions. @Hamburg is right. It has been done before. The best Taxi campaign still comes from TED.

Glut's picture
Activity Score 3935

clever, simple.

kleenex's picture
Activity Score 50142

Liked it.

yuukicyan's picture
Activity Score 16

It is interesting, BUT
if I seat near the driver i'm not the one dead, but the one who carries the dead one
it's not good to throw cigarettes package on the floor...

sukhdev's picture
Activity Score 148

good concept

krautland's picture
Activity Score 3216

this is funny as hell. Id love to see more reactions.