Light forest

Agency Network: 
October 2013

Lucy: Light forest


Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience.

Ambient advertisment created by Mono, United States for Lucy, within the category: Fashion.

Advertising Agency: mono, USA
Production Partner: Pixel

Comments (2)

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kleenex's picture
Activity Score 50200

not that special.

Mongoose's picture
Activity Score 4961

Instead of having the light flickering randomly, I wish they would have programmed the lights to light up and glow around someone walking in the park. Almost like a galaxy stars that shine around you.

Make the logo Bigger and the black, Darker!