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Sharpen up in a flash

Agency Network: 
Published/Aired: 
July 2010
Description: 

Ambient advertisment created by Ogilvy, Hong Kong for Lucozade, within the category: Non-Alcoholic Drinks.

Advertising Agency: O&M, Hong Kong
Creative Directors: Eugene Tsoh, Sandy Chan, Simon Handford
Art Director: Ronald Chong
Copywriter: Yeefung Chan

Comments (12)

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Guest's picture
Guest

Wow, I never seen such thing before!!! really good job!

Guest's picture
Guest

I like it!

jackmancer2017's picture
jackmancer2017
Activity Score 6992

It's quite simple. and perhaps obvious, maybe it's been done before but I don't know, I really like it =)

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Should have chosen a woman with a less distracting shirt. Takes away from her hair and the premise.

Hibon's picture
Hibon
Activity Score 3734

Very nice idea, "electrostatic machine" not new but clever to use on this product.

Simple ideas are the best !

Guest's picture
Guest

I knew this in secondary school, but I can't imagine someone use it for advertising, very clever application! well done!

Guest's picture
Guest

waohh! great work!

Guest's picture
Guest

I miss my school life... very good!

Guest's picture
Guest

very experimental idea??? nice!

Sushi lover's picture
Sushi lover
Activity Score 907

I like it a lot. very clever.

Dream needs to be big!

Cheerriiee's picture
Cheerriiee
Activity Score 952

cool!

davitma's picture
davitma
Activity Score 32

nice concept but casting is soo bad

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