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Lopetegui deposit

Published/Aired: 
June 2007
Description: 

Cannes Lions 2007 Direct Grand Prix Winner

During a Soccer World-Cup program, live, Julen Lopetegui (Barcelona ex-goalkeeper) fainted. The video of the faint circulated extraordinary on Youtube, but nobody knew why he fainted. Some months later, Banco Gallego reveals the answer with the campaign “Why Lopetegui fainted” and gives the players’ name to its latest product: LOPETEGUI DEPOSIT

Watch the videos here.

Advertising Agency: Shackleton, Madrid, Spain
General Creative Director: Juan Nonzioli
Executive Creative Director: Alfonso Marián
Art Director: Victor Aguilar
Copywriter: Nacho Guilló
Art Director: Pablo González de la Peña
Account Director: Marta Gutiérrez
Account Executive: Zaida Vázquez
Production Manager: Itxaro Vicuña
Audio Production Manager: Manuela Zamora
Online Creative Director: Iñaki Marti

Comments (8)

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Highest Rated

picky2's picture
picky2
Activity Score 280

hahaha, very nice!!

picky2's picture
picky2
Activity Score 280

hahaha, very nice!!

Minimum's picture
Minimum
Activity Score 1430

very cool and daring I might add.
Very tricky to use such a moment as advertisement

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Joe76's picture
Joe76
Activity Score 762

Great Idea!!

gonndo's picture
gonndo
Activity Score 1094

Wooooowwwwwwww!!!!!!!!!!

that's awesome!!!!!!!!!!!

Really great idea

Congratulations..........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

RT3's picture
RT3
Activity Score 66

To the next level, propos Shackleton, desde Monterrey Nuevo Leon felicidades.

RT3's picture
RT3
Activity Score 66

To the next level, props Shackleton, desde Monterrey Nuevo Leon felicidades.

gonndo's picture
gonndo
Activity Score 1094

This is the most greatest thing ever!!!!!!

And I'm not kidding

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

rozana.rk's picture
rozana.rk
Activity Score 5

Super! Made me laugh too :)

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