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Agency Network: 
Published/Aired: 
October 2009
Description: 

Ambient advertisment created by Agency59, Canada for Livegreen, within the category: Public Interest, NGO.

Hello, have you heard about livegreentoronto.ca?

Advertising Agency: Agency59, Toronto, Canada
Creative Director / Copywriter: Brian Howlett
Art Director: Andrew Gillingham
Other additional credits: Bruce Forty, Jared Smith

Comments (12)

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DarkSide's picture
DarkSide
Activity Score 1066

Nice interaction.
But when someone turns it off: That´s it? no one else sees the message?

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Yeah, not sure how many people would turn it on again. I wouldn't, mainly because if I see a switch that size I wouldn't think it work anyway. Don't wanna look stupid on the street trying to switch a busposter on.

Great idea though but I feel it won't work the full 100%.

munirgee's picture
munirgee
Activity Score 454

Well, they may install automatic on/off sensors as the machine detects the human-presence. Also to switch it off, manually.

What do you say?

cef's picture
cef
Activity Score 547

yes you are right i think. it should be like that. otherwise its waste of money for company.

ShaniG's picture
ShaniG
Activity Score 17214
Guest's picture
Guest

solid ideas don't need cheap gimmick.

rolling.stone's picture
rolling.stone
Activity Score 2741

good ambient

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

iRIO's picture
iRIO
Activity Score 224

is it automatically switch on !?

Juan Cabral's picture
Juan Cabral
Activity Score 709

Hmm... The idea is to turn off the lights, isn't it? So why the message is just seen when it´s turned on?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture
silvi
Activity Score 4172

Just a little less copy

epoc.mak's picture
epoc.mak
Activity Score 90

i like it !!!!!!!!!!

Rattan Makkar

oeidei's picture
oeidei
Activity Score 16

Hmm... Doesn't turn on an off the light more frequent cause more use of electricity/energy?

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