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Live interactive billboard against agression

Agency Network: 
Published/Aired: 
April 2010

Description

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation witch confronts them with their inactivity.

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Lukas van de Ven
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Account: Judith Lavalette, Nadine Marcar
Agency Producer: Christ Bloemheuvel
Production Company: WeFilm
Director: Roel Welling
Producer: Bas Welling
DoP: Martijn Cousijn
Editor: Wouter van Luijn
Post production: Baked Beans
Technique: Bitmove
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royschellekens's picture

Love it! Very smart use of media! Intriguing and involving.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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Cladman's picture

great!

Cladman
Activity Score 74
Creative Director at Johnson/Gray Advertising
atb2005's picture

Outstanding!

atb2005
Activity Score 13557
gmint7's picture

I didn't know netherlands love to bash street workers that much.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

raavigeorgian's picture

already loving the music...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
LeroyChristian's picture

smart

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
mosho's picture

i like :)

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

blackhepburn's picture

amazing! need help! can anybody tell where i can find more infomation about this ad and about campaign in the whole?? thanks!

blackhepburn
Activity Score 2
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