Advertisement

Live interactive billboard against agression

Agency Network: 
Published/Aired: 
April 2010
Description: 

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation witch confronts them with their inactivity.

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Lukas van de Ven
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Account: Judith Lavalette, Nadine Marcar
Agency Producer: Christ Bloemheuvel
Production Company: WeFilm
Director: Roel Welling
Producer: Bas Welling
DoP: Martijn Cousijn
Editor: Wouter van Luijn
Post production: Baked Beans
Technique: Bitmove

Comments (8)

Log in or register to post comments
royschellekens's picture
royschellekens
Activity Score 390

Love it! Very smart use of media! Intriguing and involving.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Cladman's picture
Cladman
Activity Score 74

great!

atb2005's picture
atb2005
Activity Score 13557

Outstanding!

gmint7's picture
gmint7
Activity Score 2675

I didn't know netherlands love to bash street workers that much.

:::J:::

raavigeorgian's picture
raavigeorgian
Activity Score 2444

already loving the music...

LeroyChristian's picture
LeroyChristian
Activity Score 392

smart

mosho's picture
mosho
Activity Score 298

i like :)

Mohamed El Mahdy
www.sketchescs.com

blackhepburn's picture
blackhepburn
Activity Score 2

amazing! need help! can anybody tell where i can find more infomation about this ad and about campaign in the whole?? thanks!

Advertisement