Ceiling stickers

Agency Network: 
March 2007

Ambient advertisment created by Euro RSCG, Czechia for Listerine, within the category: Health.

Advertising Agency: EURO RSCG, Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Michal Gabriz
Copywriter: Stepan Zalesak

Comments (25)

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Have Heart's picture
Have Heart
Activity Score 922

Clever thought, but I guess this is fake. Admittedly, I would flip out when even dentists start to cover their walls with advertising...

ilililiili's picture
Activity Score 2

It is not. It's definitelly real....

mrtalented's picture
Activity Score 2171

one set of dentist office retouched to look like 4. no sticker egdes. or they all screened on the ceiling? i don't think so. production and retouch skills have to be fixed, not the the teeth.

another try-to-hard campaign. sorry.

jennywhx's picture
Activity Score 1142

No dentist will approve on this ad in their clinic. but i will laugh if that really happen

adstrike's picture
Activity Score 334

Is not real… “You shouldn’t be here”, c’mon… nice idea for media.

ellehcimeo's picture
Activity Score 3376

i can see some dentists who are more business oriented going for something like this. like mine. they are all getting a bit more agressive on the selling front, and making money front.
a message saying "you shouldn't be here" probably wouldn't fly though. probably more like "your visit could have been shorter if you'd have used Listerine" or "helping your visits be shorter - Listerine"

Nthngmn's picture
Activity Score 626

that's right. money talks.

Dick Huges's picture
Dick Huges
Activity Score 937

So Mr. Dentist we have this idea. We put these stickers here in your ceiling and you wont have clients anymore. ( ) Yes ( ) No ( ) Maybe

elmikel's picture
Activity Score 1147

Dentists make extra money, producer makes money and clients remain...
I don't believe this product is that magical...

adstrike's picture
Activity Score 334

I approve this comment mister huges!!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

What's with listerine ads (this is the second I've seen on this site) making the claim that if you use it, you won't have to go to the dentist anymore?!? No mouthwash product has ever, ever made the claim that they are a replacement for a visit to the dentist.

In the one image, the guy is having a needle injected, so he's obviously having some major work done - a cavity, a root canal, widsom teeth removed - far as I know, listerine isn't going to fill my cavity, or pull my wisdom teeth for me.

ellehcimeo's picture
Activity Score 3376

no. but if you use it regularly in your home oral health routine it could help prevent them. i think if the copy were tweaked to be less about promising to never have to come to the dentist and more about making your visits pleasant it would be okay. not great. just okay.
i agree with you 100% about promising things like never having to see a dentist is dangerous legal territory. that would be like claiming if you eat a certain brand of margerine you'll never get a heart attack or if you eat enough carrots you'll have perfect vision forever.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

good point. I'm gonna start calling you feisty elle. haha. Prevention would be a fine (safe) angle. I've just noticed this recurring theme with listerine making the argument that you can now say goodbye to the dentist.

ellehcimeo's picture
Activity Score 3376

roarrrr! lol!
i'll pay more attention to listerine and saying goodbye to the dentist! that's just a ridiculous statement!

Minimum's picture
Activity Score 1430

so using Listerine prevents teeth growing inside your mouth!? WOW always thought that stuff was way to chemical for me

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
Activity Score 3376

you are too funny.

Minimum's picture
Activity Score 1430

thanks, love you to

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

nemesis's picture
Activity Score 765

It's a nice clever idea for media, but those are not stickers, it's just photoshopped on the ceiling. Good idea though, if they actually get to really implement it someday.

mikelite's picture
Activity Score 1031

way to berate your audience, that's a BRILLIANT strategy

No fixed abode's picture
No fixed abode
Activity Score 380

Yeah giving someone a bit of a poke in the ribs when they're going through one of the most unpleasant experiences of their life. Way to build a lovemark.

drizae's picture
Activity Score 503

Stepan Zalesak must've been suckin that special dental gas back. The lines are terrible and cheesy, at least give the people having to stare at them something actually entertaining and memorable to read.

Fail Harder.

Rog's picture
Activity Score 6080

Cuts to the chase, rather than the soft 'fresh breath' sell.
It's our own stupid fault to end up in THAT chair.
So, why not get in their face out it?
Great thinking.

>>>> That's not an ad. THIS is an ad.

nitigya79's picture
Activity Score 53

too common a thought. too hackneyed.

andylefty's picture
Activity Score 4535

Nice placement. Think the lines could be funnier.

apuorva's picture
Activity Score 100

smart placement.....