April 2007

This is an outdoor ad, mostly called citylight. The inner side of the installation is exposed to show the fluorescent tubes that look like lightsabers.

Advertising Agency: enVision, Aarhus, Denmark
Creative Director: Kim Karmark
Art Director: Bent Lomholt
Copywriter: Kim Karmark
Production: Jan Rou

Comments (20)

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Highest Rated

jojo2's picture
Activity Score 10

Please put this on your site Jo La Pompe.

adcook's picture
Activity Score 156

The same was done by Colenso BBDO for a Star Wars episode about 7 years ago.

Still nice though.

jojo2's picture
Activity Score 10

Please put this on your site Jo La Pompe.

Gray67's picture
Activity Score 10

Nice idea. However the light sabers don't look like that. If they could have put translucent colouring infront of them to make them look more accurate that would be cool. None the less it attracts attention, I'd look at it, I'd think about it, I'd get it then I'd consider the free lightbulbs.

Rog's picture
Activity Score 6080

Expected, it may be.
But cool, this still is.

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
Activity Score 2578

Awesome... wish you woul've covered 2 lights with different col. papers..

ideas....30 minutes nahi toh free.

boRn2tRy's picture
Activity Score 42


Cool !!!

Desi's picture
Activity Score 1042

First thought, but a good one.

besoz's picture
Activity Score 48


Noyel's picture
Activity Score 24

Cool... but what if we added like a handle to the bottom of the panel. wont it look close to a lightsaber then?

CurryJ's picture
Activity Score 953

My thoughts exactly!

I think; therefore I am

teenie's picture
Activity Score 1894

I think that would be overkill. It's nice the way the light hints at lightsabres without actually having to spell it out. It works because it's subtle. Add the handles and it's on its way to being a groaner.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Very strong counterargument.
The power of suggestion is still a precious commodity in visual communication..

Minimum's picture
Activity Score 1430

No, i think it is fine as it is, because of its simplicity. If you go and add colours and handles like suggested here, you are making a board again. You are just making some sort of translucent poster.
This way (the true briliance) It is so simple, just because they did not use a poster at all! they only made a payoff.

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

lsadunb's picture
Activity Score 571

Good Idea.

Psycho Pirate's picture
Psycho Pirate
Activity Score 68

I'm with Minimum on this one. I like its simplicity and its "happy coincidence" factor. I don't know if it's a great ad or if it's going to be a winner, but if I walked by this sign, I'd think it's quite cool.

Sir Edmund Adstein's picture
Sir Edmund Adstein
Activity Score 26

I remember the Colenso BBDO campaign, Star Wars is back.
it had trash baskets as R2D2, and cinammon buns like princess Leia,
and the light saber was just one neon at the bus stop.
Really good, fun ads, one of the first guerrilla actions.

djspiralz's picture
Activity Score 491


whitespace's picture
Activity Score 1953

If the idea within the first 3 seconds, don't tweak already.

monchebeat's picture
Activity Score 114

the idea is Nice but the execution no much...

thaistylez's picture
Activity Score 224

expected for a long time, since I was a child.

but never tought it could be like this...

well done !