Drowning Prevention Sand Sculpture

Agency Network: 
July 2012

To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Watch the video too:

Ambient advertisment created by Taxi, Canada for Lifesaving Society, within the category: Public Interest, NGO.

The beach isn't all fun and games.
Educate yourself on water safety.
National Drowning Prevention Week. July 21 – 29, 2012.

Advertising Agency: Taxi, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings

Comments (10)

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MicheleVirgilio's picture
Activity Score 2617

good but nothing special

Milan Solanki's picture
Milan Solanki
Activity Score 994

Simple and to the point

bate_palmas's picture
Activity Score 1479

Pretty nice

andylefty's picture
Activity Score 4535

Can't think of a good joke. So...yep, okay gets attention.

sanitizingwipe's picture
Activity Score 62

Seems like a familiar idea. One such thing it's familiar to was done in the same city only about a year ago by Rethink:

I like what Taxi did last year for the same client much better. The idea seemed much more fresh:

kleenex's picture
Activity Score 50204

I say it can get your attention.

JimCompton-Hall's picture
Activity Score 62

Simple. Creates a lot of impact. Targets audience at exactly the right time.
What more could you want?


ivanm16's picture
Activity Score 404

would be better if it could interact with the sea level...

fotdot's picture
Activity Score 673

Nice one to grab attention.

JustinCarrasquillo's picture
Activity Score 563

Very effective ad. The light is beautiful