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The Marathon for Water

Agency Network: 
Published/Aired: 
June 2010

Description

In Guinea-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.

Ambient advertisement created by Leo Burnett, Portugal for Lidl, within the category: Retail Services.

Advertising Agency: Leo Burnett Iberia
Creative Director: Chacho Puebla
Creative Advisor: Tura
Art Director: Renato Lopes
Copywriter: Erick Rosa
Account Director: Paula Lopes
Account Executives: Ines Almeida, Fernanda Manso
Head of Production: Cristina Almeida
Account assistant: Fred Bento
Video Producer: Hugo Lage
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Highest Rated

cef's picture

its very well organized...

cef
Activity Score 547
Copywriter
mvads's picture

brilliant!

mvads
Activity Score 62
jmadfreak's picture

WELL DONE! GREAT DEMO

jmadfreak
Activity Score 66
dsklan's picture

fucck off lidl!!!
first treat your own employees better before doing such wannabe social bullshit!!!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Qué chulo!
La señora tiene que haber flipado con la civilización. Y los corredores más.
Emocionante.

Guest
il loco's picture

what a nice idea to wake up people about a problem that's thousands of miles away.
it's fantastic!

il loco
Activity Score 252
Copywriter
TommyO's picture

What does everyone see here? It's just OK to my opinion.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

for normal people a marathon is a tough athletic contest.
for a woman in africa, is just an everyday walk for water.
how can you make people understand that and help the african women???
take a real african woman and make her run the marathon.
nice!

Guest
capywriter's picture

Nice one!

capywriter
Activity Score 5509
Copywriter at Freelance
gcasidyny's picture

Love it!

gcasidyny
Activity Score 86
Guest's picture

great idea

Guest
deuBleuDi's picture

me likes, me loves, me smiles..

deuBleuDi
Activity Score 265
Art Director
SiempreEsSummer's picture

Really emtional and so valid for the world we live in today. Makes me think and want to act.

SiempreEsSummer
Activity Score 22
Public Relations at LOLA MullenLowe
cef's picture

its very well organized...

cef
Activity Score 547
Copywriter
Guest's picture

Awesome!!

Guest
Bates_ONIL's picture

Awesome!!

Bates_ONIL
Activity Score 18
Cube's picture

great idea with great benefit to the world.

Cube
Activity Score 458
Cube's picture

great idea with great benefit to the world.

Cube
Activity Score 458
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