The live social grill

Agency Network: 
September 2013

LIDL: The Live Social Grill


A live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple - be the first to grab a steak from the grill - and it's yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes.

Ambient advertisment created by MRM, Romania for Lidl, within the category: Retail Services.

Advertising Agency: MRM Worldwide Romania
Chief Creative Officer: Nir Refuah
VP: Ionela Buta
Art Director: Vlad Macarie
Copywriter: Mihaela Coman

Comments (2)

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kleenex's picture
Activity Score 51044


Mongoose's picture
Activity Score 4961

Interactive and rewarding - perfect!

Make the logo Bigger and the black, Darker!