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Elevator, So real it's scary

Agency Network: 
Published/Aired: 
October 2012

Description

Ambient advertisement created by SuperHeroes, United States for LG, within the category: Electronics, Technology.

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Filmproduction: De Filmwinkel
Creative Directors: Rogier Vijverberg, Rene Klinkhamer
Film Director: Jasper Bazuin
Art Director: Silje Lian
Producer: Severien Jansen
Editor & Post production: Fred Huergo
LG: Remko Klaversteijn, Waldi Weisz Blanchetta
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Highest Rated

jacklance's picture

Cool trick.

jacklance
Activity Score 4
kleenex's picture

Nice trick...

kleenex
Activity Score 51110
Web Designer/Developer
bmclaughlin's picture

Pretty cool

bmclaughlin
Activity Score 137
sacrilegend's picture

Great line. Great experience. Not much reach, but the video impresses.

sacrilegend
Activity Score 3394
Copywriter
Spanky's picture

If you watch closely, it's fake (or staged, depending on how you want to look at it). There's a green reflection on the hand railing, meaning the floor was covered in a green screen and they later filled in the floor dropping. Also, the perspective changes on the monitors with the different "hidden" cameras. If they had actually done this as presented, there would only be one point of perspective.

Spanky
Activity Score 4899
Other
work and copy's picture

So dope. And executed very well. I really like the reactions.

work and copy
Activity Score 509
Other
Spanky's picture

The reactions are fake too. They're actors.

Spanky
Activity Score 4899
Other
The Monk's picture

Fake but still great ;)

The Monk
Activity Score 149
Copywriter at Cheil Italy |

http://www.behance.net/amonestiroli

the_lizard_king's picture

Awesome... Must have been a great experience for the elevator commuters

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Spanky's picture

They're actors. If you watch closely, you can tell the floor was green screened. There's a green glow on the hand railing and doors. Also, the angle changes from camera to camera. If they'd actually done it as a stunt, there would only be one point of perspective showing on the monitors.

Spanky
Activity Score 4899
Other
ramesh_1ab's picture

amzing work.

ramesh_1ab
Activity Score 102
Promodome Communication
CACAHD's picture

OK, but no one in the elevator knows what is the product... So it's just a cool trick in a elevator with screens for ...? something... ? Great idea, but bad advertising work.

CACAHD
Activity Score 2188
Art Director
Spanky's picture

They're actors. If you watch closely, you can tell the floor was green screened. There's a green glow on the hand railing and doors. Also, the angle changes from camera to camera. If they'd actually done it as a stunt, there would only be one point of perspective showing on the monitors.

Essentially, they faked it as a stunt hoping it would go viral on youtube. If you read the comments on youtube, it backfired. People picked up on it being fake, which kind of contradicts the whole, "So real it's scary" thing.

Spanky
Activity Score 4899
Other
m-adman's picture

Nice find, I like the details you looked into

m-adman
Activity Score 185
CACAHD's picture

I looked in 1080p and you seem having right! It look like a fake!

CACAHD
Activity Score 2188
Art Director
Dr. Dockta's picture

Just a movie showing the exact idea.

In 1999.

http://www.youtube.com/watch?v=1GYBMDYWJzE

Dr. Dockta
Activity Score 35
Klara K.'s picture

Real-like action in action. Really good.

Klara K.
Activity Score 3343
Charles University in Prague
jacklance's picture

Cool trick.

jacklance
Activity Score 4
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