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Stitch

Campaign
Agency Network: 
Published/Aired: 
August 2010
Levi's Ambient Ad -  Stitch

Also From This Campaign 2

Description

Ambient advertisement created by Saatchi & Saatchi, Sri Lanka for Levi's, within the category: Fashion.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka

Creative Director: Asanka Ilamperuma

Art Director: Roshan Quintus, Rishini Jayasinghe

Copywriter: Mudith Uswatta,

Account Planner: Ronald Peiris

Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya

Published: April 2010
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Highest Rated

N17's picture

listen to TommyO.
+1

N17
Activity Score 475
Creative Director
Guest's picture

Awesome idea... just that it could've been executed better.

Guest
TommyO's picture

While the stitches idea is cool, people will not understand the connection to the product. Whereas the patch idea is boring, but it's clear what the product is.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

LeeHarvey's picture

Good point Tommy O, I totally agree on that.

LeeHarvey
Activity Score 3045
Creative Director
N17's picture

listen to TommyO.
+1

N17
Activity Score 475
Creative Director
MJStinson77's picture

Agreed.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

Poor execution...

Guest
Blashyrkh's picture

Sorry if I sound rude but looks like someone with dual butt holes shitted all the way.

Blashyrkh
Activity Score 32890
Art Director
fabgeekling's picture

Looking at the small version at first I thought they were hot dogs...

fabgeekling
Activity Score 24
peshawa.sofi's picture

I thought the same :)

peshawa.sofi
Activity Score 207
Other at Asiacell
Jotacef's picture

I like it!! BTL!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

The lumps on my mother´s back look better.

Guest
Boris Batkin's picture

The lumps on my mother´s back look better than this!

Boris Batkin
Activity Score 40

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

brookjohnston's picture

kind of looks like speed bump/warning things they use to keep people from going off the road.

brookjohnston
Activity Score 296
St. Lawrence College
Anonymous Author's picture

Good try.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

dollypoppin's picture

Yea, thought they were hotdogs too or rope. So.. did this work?

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

i'm loving it. wish i could have done this. well done guys. its me S....

Guest
Guest's picture

i'm loving it. well done guys i wish i could have done this. its me S....

Guest
Guest's picture

I'm loving it. well done guys i wish i could have done this. keep it up the sprit of doign good work. its me S....

Guest
Miss Copywriter 22's picture

it looks like hot dog buns, rope or designer shit...........a good idea is ruined because of poor execution.....

Miss Copywriter 22
Activity Score 175
Copywriter
Phil Lestino's picture

Only works if the road is made of denim

Phil Lestino
Activity Score 1684
Dzsoi's picture

Agree. So it won't work.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

CeylonPal entering to the online war. Register with http://www.ceylonpal.com fro more details.

Guest
Dingleberry Jack's picture

Looks like sausages, kinda confusing...

Dingleberry Jack
Activity Score 246
Guest's picture

this one is good enough ,better than next one,,

Guest
Charit Tissera's picture

the stitches should be assisted with atleast a certain amount of brand involvement! If it was there this could have achieved much greater heights...as mentioned above, the stitches might deviate the idea completely

Charit Tissera
Activity Score 23
Graphic Designer at GreenLeavesStudios
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