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walkingbuddha's picture

nice

walkingbuddha
Activity Score 188
Art Director
Yokel's picture

Copy doesn't work so well. First time I read it, I thought it meant that the price was so high, €15,950, that it'd be better if I ran instead of buying the car.

Yokel
Activity Score 604
Art Director
brandsurgeon's picture

I agree with Yokel. Copy's not working here. What happened to "A dream you don't have to sweat for"? I liked that one better.
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brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

A. J. SMITH's picture

I agree with the previous two comments, the idea is solid, but the line doesn't do it justice.

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A. J. SMITH
Activity Score 2822
teenie's picture

I think something's been lost in translation. I assume in Italian the tagline meant something along the lines of "Better run if you want one". What happened to "A Dream you don't have to sweat for"? It would have been brilliant to tie that in.

teenie
Activity Score 1894
Copywriter
A. J. SMITH's picture

Oh right, yeah that would have worked better.

BUGGERS

A. J. SMITH
Activity Score 2822
Rog's picture

A little twee... but by golly, these Italians are better at ambient.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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