Les Affaires Brings Creativity to the Streets

Agency Network: 
May 2012

La créativité envahit la rue avec Les Affaires (HD disponible)


The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics.

Video Production: Davaï !

Ambient advertisment created by Youville, Canada for Les Affaires, within the category: Media.

Advertising Agency: Youville Communauté Créative, Montréal, Canada
Creative Director: Stephane Boutin
Art Director: Thomas St-Hilaire
Copywriter: Anthony Hachez
Account Services: Josée Labrecque, Audrey Paquette, Sarah Pichette
Production: Pj Modabbernia

Comments (2)

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kleenex's picture
Activity Score 50602


djspiralz's picture
Activity Score 491

why do they put this here? do they really think this is creative?