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sacrilegend's picture

Oh, please. It's the same idea.

sacrilegend
Activity Score 3394
Copywriter
halaby87's picture

Cool

halaby87
Activity Score 10248
damnson's picture

This idea feels so familiar.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

SmalltalkTony's picture

It already exists. For the same client. Only better: https://www.youtube.com/watch?v=g5Lgcen-PGI

SmalltalkTony
Activity Score 220
Creative Director
claudiu.dobrita's picture

Not really. It's not the same thing, I beg to differ. That one promotes Star Wars and is not interactive. You turn the drum, you hear the music. The same music over and over again. This one is interactive, i.e. you can literally compose your own music by placing the Lego pieces on the drum as you wish and has an educational purpose. It is easy to dismiss an idea just because you think you know you saw something similar. But only because it's easy doesn't make it right. Just my two cents.

claudiu.dobrita
Activity Score 10
Creative Director at FCB Bucharest
SmalltalkTony's picture

You are right. I should watch videos till end sometimes.

SmalltalkTony
Activity Score 220
Creative Director
claudiu.dobrita's picture

Thank you.

claudiu.dobrita
Activity Score 10
Creative Director at FCB Bucharest
sacrilegend's picture

Oh, please. It's the same idea.

sacrilegend
Activity Score 3394
Copywriter
claudiu.dobrita's picture

No, it's not. It is the same mechanism, i.e. a music box. Maybe you should watch it till the end as well:)

claudiu.dobrita
Activity Score 10
Creative Director at FCB Bucharest
Dzsoi's picture

Yes, it is. Just by saying "let's make it interactive" you haven't invented a whole new idea. Sorry.
By the way, I am not a big fan of this idea altogether, I find it forced a bit. This is not what Lego is about. You can make the same machine by using small cholocate bonbons instead of Lego pieces.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
kleenex's picture

This is just soo coool!!

kleenex
Activity Score 51098
Web Designer/Developer
T.'s picture

Wow.

T.
Activity Score 1110

What's your ad telling the consumer?

SmAsh's picture

Not bad. It must be hours of fun.

SmAsh
Activity Score 590
Creative Director at ColumbusDDB
Culture's picture

Hmm!

Culture
Activity Score 978
Creative Director
duffzin's picture

THE SAME IDEA, SAME CLIENT, BUT MUCH BETTER, MUCH BEAUTIFUL, AND 3 GOLD LION AND 1 BRONZE LION WINNER - https://www.youtube.com/watch?v=g5Lgcen-PGI. IT'S DISGUSTING SEE COPIES LIKE THAT! FUCK IS INTERACTIVE. ITS A POOR COPIE.

duffzin
Activity Score 39
Copywriter
claudiu.dobrita's picture

shh, calm down, pop up a xanax, man, it's just advertising. good advertising but advertising nonetheless.

claudiu.dobrita
Activity Score 10
Creative Director at FCB Bucharest
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