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Learn to use less

Published/Aired: 
February 2007
 Learn to use less

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Description

With sensor lights attached to "Wasted" adshels, our advertising practices exactly what this eco-friendly TV3 series preaches:

Caption

Learn to use less.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art directors: Lisa Fedyszyn, Jonathan McMahon
Copywriters: Jonathan McMahon, Lisa Fedyszyn
Account Director: Katrina Ingham
Producers: Paul Courtney, Jo McMillan
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Rog's picture

Yeah. Nice. Every little bit helps-type idea.
What have you got in your bottom drawer, Colenso?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Piddy's picture

Just Bitchin

The device was used for another brand. Economist?

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

pinkusfloydus's picture

Still, nice.

pinkusfloydus
Activity Score 90
Copywriter
Chris's picture

yeah the light bulb billboard

Id like to see this last 2 days in auckland

Chris
Activity Score 1935
Art Director
washiam's picture

yep,but different concept

washiam
Activity Score 443
Art Director
ivan's picture

Yes, here is is. But I think it is quite different:
http://adsoftheworld.com/media/ambient/the_economist_lightbulb

ivan
Creative Director at Ads of the World
No fixed abode's picture

Yeah it's much better. This is good though.

Funny how I never see these great ideas around, only on websites...hmmmm...

No fixed abode
Activity Score 380
Copywriter
MarceloG's picture

I could'nt agree more. These wonderful ideas are made justfor the contests, hum?
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
roman-schwienbacher.com's picture

this is very good.
simple and very efectiv

roman-schwienba...
Activity Score 1021
Photographer
thirty6chambers's picture

very cool.

thirty6chambers
Activity Score 1464
Art Director
Fractal Rene's picture

good use of medium.

Fractal Rene
Activity Score 65
Copywriter
FAHAD's picture

good one.

FAHAD
Activity Score 85
Art Director
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