Advertisement
Agency Network: 
Published/Aired: 
November 2011

Description

Ambient advertisement created by Kennedy+Castro, United States for Lay's, within the category: Food.

Advertising Agency: +Castro, USA
Innovation Director: Nicolás Pimentel
Technology Director: Agustín Gosende
Executive Producer: Pedro Saleh
Producer: Sofía Mason
Head of Audiovisual: Nicolás Ferrero
Animation: Nazim
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Copywriters: Patricio Del Sante, Andrés Aguilar, Manrique Alvarado Soto
Art directors: Carlos Muller
Log in or register to post comments

Highest Rated

Klinn's picture

This is incredible cool. Nice use of non traditional.

Klinn
Activity Score 37
diabili's picture

Yesss! Very good idea.

diabili
Activity Score 545
Vrehosk's picture

Excelente idea y realización....

Vrehosk
Activity Score 7
Creatique
Taylormade's picture

So, is that just a screen on the front playing a video?

This is very good. Creative. Hard working. Has talk value.

Taylormade
Activity Score 408
kleenex's picture

I say it is a video based on the last bag to fall down.

I still want one though...

Would it still give me a bag of chips if I stuck a potato in it that had no sticker on it??

kleenex
Activity Score 51721
Web Designer/Developer
F.Abboud's picture

as long as it is a video on that screen I'm not conviced! Also, was the bag hot?!

F.Abboud
Activity Score 218
Planner
Klinn's picture

This is incredible cool. Nice use of non traditional.

Klinn
Activity Score 37
alvaropc89's picture

Ahora tooooodos crean máquinas...

alvaropc89
Activity Score 66
kalpesh78's picture

packed in a green bag :) out comes a yellow... I WANT MY FLAVOR RIGHT NOW!!!
anyways... Super Idea guys. Love the whole video on the machine. Lay those potatoes... ;) ;)

K

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

jponino's picture

well, the idea is kindda funny, but there is one problem to me :
when your message is 100% natural, i don't think it is a good idea to show customers a fake video instead of a real machine (who didn't see that the machine inside is just a screen with a video playing, activated by the stickers on the potatoe?)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
moteldemoka's picture

I'd get impatient trying this but kids would love it, no doubt.

moteldemoka
Activity Score 63
Alias's picture

I like it!

Alias
Activity Score 80
BeritHol's picture
BeritHol
Activity Score 3
Willem de Kooning Academy + vandrveen reclame
NONE™'s picture

Excellent!!!!!!!!

NONE™
Activity Score 209
Other |

NONE™

Featured Content

Latest Collections

Advertisement