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Last One

Published/Aired: 
September 2007
 Last One

Description

Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.

Advertising Agency: CDP, London, UK
Creative Director: Jonathan Drapes
Creatives: Jonathan Drapes, Joe Williams, Andy Preston
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wkanaan's picture

its brilliant, im not sure if ive seen it before or something similar

wkanaan
Activity Score 483
Art Director
Guest's picture

nice one.

Guest
itravelieat's picture

;)

itravelieat
Activity Score 4
Art Director |

fats

Guest's picture

Nice one, even though it could also be your last candle...

Guest
fractalrene's picture

Good idea.

fractalrene
Activity Score 1504
Copywriter
Conceptual-eyes's picture

Great. CDP London.

Conceptual-eyes
Activity Score 1475
Copywriter
klaussnow's picture

the ideas been done before,and won tons of awards... something along the lines of brandx matches last so long you only need one....

klaussnow
Activity Score 1645
Art Director |

... its already been done...

nikxdave's picture

nice one.... but seems to be have done before

nikxdave
Activity Score 21
Marketing Manager
darrenalawi's picture

Now this is creativity. Talk about targeting, perfect.

darrenalawi
Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

Quink's picture

nice.

though most smokers use lighters, don't they? but using an almost-empty lighter just wouldn't work, wouldn't be as charming.

Quink
Activity Score 234
Copywriter
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