Advertisement

Entry gate

Agency Network: 
Published/Aired: 
February 2010
LashBlast Ambient Ad -  Entry gate

Description

To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.

Ambient advertisement created by Saatchi & Saatchi, Canada for LashBlast, within the category: Health.

Caption

extremely long brush. extremely long lashes.
LashBlast Length mascara

Advertising Agency: Saatchi & Saatchi Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Log in or register to post comments
20max01's picture

Really cool use of media. Love it, great idea!

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
gmint7's picture

funny funny

a wee bit "forced in" but i don't care, me likey.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

bobby666's picture

brilliant use of the media and superbly executed concept. Applause.

bobby666
Activity Score 1460
RMG Connect, India
Phil Lestino's picture

NICE!

Phil Lestino
Activity Score 1684
saumya's picture

forced/

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

Hibon's picture

Great idea... bravo.

Hibon
Activity Score 3734

Simple ideas are the best !

satrianee's picture

i thought myself passing through those bars... and i saw them just as iron bars.

It could be a great execution if anything happens by passing that door... This was a good idea at the very first minute... and i don't enjoy any idea unless it carries me forward.

satrianee
Activity Score 3748
veneg's picture

I like this !

veneg
Activity Score 45
monsieurange's picture

Good outdoor.

monsieurange
Activity Score 520
Creative Director
J Designer's picture

great idea, I do think it could have been pushed a little further... 7/10 from me which is still very good!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Roger Keynes's picture

Roger that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

tchifi's picture

Wonderful !

tchifi
Activity Score 164
Creative Director
dsklan's picture

ambient is not dead;)

dsklan
Activity Score 1926
Art Director at homeshop
andyStock's picture

I like this very much. Really cool, original idea!

andyStock
Activity Score 666
Dzsoi's picture

Not bad at all. You see the gate. Then the ad. When you look back at the gate you are leaded to use your imagination and see it as a brush. Cheap execution, memorable ad = good creative thinking.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Imagepro's picture

what kind of door is that? Is this in a farm? Never seen such before. Strange, i don't like it. It makes people into animals. :P

Imagepro
Activity Score 112
Art Director
Dzsoi's picture

It is all over the world... they use it at places where you have to pay to get in... these doors are spinning in only one direction, so you can get out through them, but can't get in. Not so pretty but practical!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
sintra's picture

Beautiful idea - well done !

sintra
Activity Score 699
Administrative
Ensamblador's picture

Aah great!!

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
see saw's picture

smart

see saw
Activity Score 9
keithstoeckeler's picture

Great media buy and execution.

keithstoeckeler
Activity Score 425
Featured Content

Latest Collections

Advertisement