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The Lamborghini Project

Published/Aired: 
December 2011

Description

At an event centered around the Lamborghini Reventon, a team from 'The Media Merchants' and 'JUMP Studios' took one of the most dramatic cars ever made - and added yet more drama using projection mapping - with Reventon as the canvas, the results are spectacular.

Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group
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Highest Rated

kleenex's picture

What a waste of time this was.

kleenex
Activity Score 51166
Web Designer/Developer
Hadrons's picture

some mapping are great the rest looks like it wants to enter a "Bond movie".

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

What a waste of time this was.

kleenex
Activity Score 51166
Web Designer/Developer
Ads.chinaSMACK's picture

Not very impressive, seen much better mapping done by Toyota to be honest. Nothing special here.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
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kalpesh78's picture

Problem with this mapping is that there is no central idea. It all looks unplanned and haywire.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

MicheleVirgilio's picture

Credo si potesse fare meglio. Non il migliore mapping visto...

MicheleVirgilio
Activity Score 2617
Nike Diesel's picture

Not even close to take it to it's full potential. This was uneventful and characterless.

Nike Diesel
Activity Score 13630
Art Director
STUDIO DAR's picture

Look nice!

STUDIO DAR
Activity Score 40
Geimima's picture

what are they trying to say? Lamborghini, there are lots of better media to spend on..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

dgilbert's picture

Cool idea with the visuals, but theres something lacking from giving it that real epic feel

dgilbert
Activity Score 20
Art Center School of Design
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