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Love in the end

Agency Network: 
Published/Aired: 
February 2013

Description

Last night the film had the biggest opening night for any Greek movie in the last 5 years, with more than 75% of the all movie tickets being sold, being for "Love in the end"!

Ambient advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy & Mather, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Konstantina Chatzaki
Art Director: Konstantinos Penlidis
Copywriter: Franceska Galafti
Account Directors: Christina Alifakioti, Annita Galanopoulou
Account Managers: Katerina Makridou-Oraiopoulou, Aristea Papazoglou
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Highest Rated

cwriter79's picture

So wait. The social aspect was only for one story? Did the brand do anything to further the other three stories?

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
DesignDine's picture

No hard feelings, but to me its cheap.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

kleenex's picture

Nice idea.

kleenex
Activity Score 52582
Web Designer/Developer
catamantis's picture

great work

catamantis
Activity Score 133
Student |

crazy for creation....

cwriter79's picture

So wait. The social aspect was only for one story? Did the brand do anything to further the other three stories?

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
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