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Business card

Agency Network: 
Published/Aired: 
March 2008
Description: 

Ambient advertisment created by Leo Burnett, Belgium for La Cambre Architecture, within the category: Education.

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Production: Luc Sneyers

Comments (15)

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Highest Rated

whitespace's picture
whitespace
Activity Score 1953

*waits for Lego's legal letter*

doworkson's picture
doworkson
Activity Score 242

awesome!

Wordnerd's picture
Wordnerd
Activity Score 6692

i don't know. ok giveaway (exept a paper weight is the most useless thing advertising has ever invented) but if that's supposed to be a businesscard they just failed the brief

consolidated.db's picture
consolidated.db
Activity Score 545

i agree.

i like it, but it aint a business card.

Vicomte's picture
Vicomte
Activity Score 287

clever

jazarah's picture
jazarah
Activity Score 1262

hahaha nice one

Bibhuti's picture
Bibhuti
Activity Score 30

After lift and escalator, business card seems to be easiest candidate for ambient campaign. This one is not so great. I have seen better execution using business card.

http://adsoftheworld.com/media/ambient/braganza_finishing_school_busin...
http://adsoftheworld.com/media/ambient/pradeep_venugopal_sundial

Bibhuti
http://adoholik.com

teenie's picture
teenie
Activity Score 1894

Well, that will certainly fit nicely in my wallet, Rollodex, pocket, card-sleeve, etc. etc.

Original, yes.

Practical? Not so much.

troika02's picture
troika02
Activity Score 212

now try putting that in your business card holder or your wallet...

but_why's picture
but_why
Activity Score 280

Not fitting into your wallet etc might just be the clever bit of this design. Business cards often get mislaid, lost amongst others. At least this one stands out from the rest. I think it answers the brief.

strmkid's picture
strmkid
Activity Score 35

very cool.
It's a very simple idea that I'm so surprised no one else has gone for - and it works.

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

i liked it PERIOD

Alistair C.'s picture
Alistair C.
Activity Score 692

good idea, but not practical as a business card.

whitespace's picture
whitespace
Activity Score 1953

*waits for Lego's legal letter*

AlexD's picture
AlexD
Activity Score 17

Best known? Not really

Visitenkarten's picture
Visitenkarten

Nice idea... for a give-away.

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