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Snow shovels

Agency Network: 
Published/Aired: 
January 2010
K-rauta Ambient Ad -  Snow shovels

Description

Spray painted on real snow near K-rauta hardware stores, in the winter of record amounts on snow.

Agency website: http://www.vatson.ee

Ambient advertisement created by Wunderman, Estonia for K-rauta, within the category: Retail Services.

Caption

Snow shovels, prices starting at 99.-

Advertising Agency: Vatson Wunderman, Estonia
Creative Director: Madis Ots
Copywriter: Madis Ots
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mikeelrapido's picture

Awsome!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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jackmancer2017's picture

Very "cool" ;D

jackmancer2017
silvi's picture

VERY OPPORTUNIST. GOOD.

silvi
Activity Score 4172
Copywriter
sold's picture

this idea was done before, not as ambient, but done.

sold
Activity Score 3305
Copywriter
djinnn's picture

haven't seen it. so your remark doesn't count ;-P

djinnn
Activity Score 39
sold's picture

i mistake myself, here is the campaign i saw before: http://ccsp.com.br/busca/busca.php?SearchArea=novo&t=contrapunto+BBDO+...

sold
Activity Score 3305
Copywriter
michdec's picture

smart

michdec
Activity Score 440
satrianee's picture

it even don't look like an ad. and maybe it isn't if it shows only by the store itself...

satrianee
Activity Score 3748
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

chris myles's picture

an opportunity to be creative with the snow. a good idea.

chris myles
Activity Score 429
Napier University
djinnn's picture

Underthought. They should have placed a car there, like it is stuck in the snow, or covered by it

djinnn
Activity Score 39
Spoonfeederxxx's picture

Seen better...

Spoonfeederxxx
Activity Score 641
Copywriter
BananAd's picture

Congratulations to "Hot Estonian guys"! Really FRESH and HOT... and COOL

BananAd
Activity Score 103
Art Director
indrek's picture

Väga lahe.

indrek
Activity Score 163
indrek's picture

Väga lahe.

indrek
Activity Score 163
ek kanya's picture

again, nice photography. reminds me of this ones: http://bit.ly/5kDqF4

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

rolling.stone's picture

cost effective; but really; what result would be after icing a full night

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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