Foam Hand

Agency Network: 
July 2011

We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.

Ambient advertisment created by Ignited, United States for Konami, within the category: Gaming.

Can You Play?

Advertising Agency: Ignited, El Segundo, CA, USA
Creative Director: Jordan Atlas
Art Director: Jose Eslinger
Copywriter: Carissa Zaino
Designer: Jeremy Carson

Comments (2)

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Anzor's picture
Activity Score 32

i think the red one should be more aggressive

kleenex's picture
Activity Score 50502

I like it.