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Agency Network: 
Published/Aired: 
September 2008
KNGF Guidedogs Ambient Ad -  Sunglasses

Description

Ambient advertisement created by JWT, Netherlands for KNGF Guidedogs, within the category: Public Interest, NGO.

Advertising Agency: UbachsWisbrun JWT, Amsterdam, Netherlands
Art Directors: Thom van Rijckevorsel, Thomas Reinhold
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Highest Rated

Yella's picture

the promo ran only a few day's before the media picked it up.
That is what these kind of ambient ads *are* all about,
they 're not just for those who tried them on.
And ofcourse it is not a fake idea, check www.kngfgeleidehonden.nl

Yella
Activity Score 14
Copywriter at copywriter
Heads's picture

Very good fake idea.

Heads
Activity Score 194
Copywriter |

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contact_heads@web.de
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LeeHarvey's picture

Not fake, 100% real and good!

LeeHarvey
Activity Score 3045
Creative Director
brain123's picture

Yeah it is good, but it won't reach that many people...
Only the ones who liked those specific glasses enough to try them on.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
SeanMartin's picture

Seriously, do these kind of ambient ads *ever* reach anything beyond a fringe audience? Like so many others posted around here, it simply requires too much on the part of the viewer (who, in this case, is more likely to just put the glasses back on the rack and not even bother looking at the tag) -- it's just a lot of wasted effort for minimal return.

SeanMartin
Yella's picture

the promo ran only a few day's before the media picked it up.
That is what these kind of ambient ads *are* all about,
they 're not just for those who tried them on.
And ofcourse it is not a fake idea, check www.kngfgeleidehonden.nl

Yella
Activity Score 14
Copywriter at copywriter
SeanMartin's picture

I'd still be curious to know, in hard numbers, just how effective this campaign proved to be. I'm guessing, probably not much. It's the kind of thing you can look at and go "aww", but you're not really motivated to *do* anything.

SeanMartin
Martijn's picture

Nice job! They do really good work for KNGF Guidedogs!

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

JacelynAngel's picture

they mix the cool spec with ugly sunglasses ~~haha

sure higher the chances people will pick it and try~~~

JacelynAngel
Activity Score 59
UTAR
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