Agency Network: 
December 2009

Ambient advertisment created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.

Adveritsing Agency: Ubachswisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Thijs de Boer
Copywriter: Thijs de Boer
Art Directors: Martijn van der Werf, Steef Nijhof

Comments (15)

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Highest Rated

julian84's picture
Activity Score 102

HAHAHAHA this is so freaking clever!! thumbs up!!

morse's picture
Activity Score 18024

This is really fun, but it will offend religious people.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

nepstein's picture
Activity Score 197

Religious groups take offense to Harry Potter too. You can't please everyone and this too good of an idea to throw out for such a mundane reason. If you recall, this news story went global within a day reaching tens of millions of people.

Hibon's picture
Activity Score 3734

Yes, it's funny and it proves a very sad part of ourselves: Economic competition is the new world religion. Every idea is OK to sell a product and who cares about respect.

Simple ideas are the best !

sirvan's picture
Activity Score 29860

I've seen some really offensive stuff here on AOTW (I'm not religious btw), but this just isn't offensive. It's simply playing off a popular "phenomenon" of idiots "seeing" Jesus in everything from burnt toast to a spotty suntan. Yeah, it's a bit ballsy, but it plays off of the very "gimme a break" feeling of most people when they hear of YET another story like this. I like the fact that it's not taking itself seriously at all. Bravo.


"I love some things, and don't love some other things."

satrianee's picture
Activity Score 3748

I know it's not polite to say... But some really deserves to be made fun of... Enjoying idea.

everartz's picture
Activity Score 7613

religion sucks and anything related to it sucks too..

| everartz |

Guest's picture

what are you saying?'re wasting space here.

germanhudders's picture
Activity Score 336

Not sure if it works, it might have been nice to ask the people afterwards to take bites and find "jesus" and offer something to the kit-kat that most resembled jesus and then publish it... but then again that might offend people not sure... BUt a really creative idea nonetheless

ylonmc's picture
Activity Score 59

this is super

felice's picture
Activity Score 73

Politically incorrect... but extremely fuuuunny!!!!

julian84's picture
Activity Score 102

HAHAHAHA this is so freaking clever!! thumbs up!!

bad copy's picture
bad copy
Activity Score 808

Someone bless Ubachswisbrun/JWT.

Maliheh's picture
Activity Score 79

lol nice

wt da?

Guest's picture

Why Jesus? Nothing else would have had such bite...

karivara's picture
Activity Score 17

Why Jesus? Because nothing else would have had such bite!

Brands are brewed in your head!