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Universal Studios Hollywood's King Kong 360 3D

Agency Network: 
Published/Aired: 
June 2010
King Kong Ambient Ad - Universal Studios Hollywood's King Kong 360 3D

Description

Universal Studio's publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.

Ambient advertisement created by David&Goliath, United States for King Kong, within the category: Recreation, Leisure.

Advertising Agency: David&Goliath, USA
Photographer: Jonathan Alcorn
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Outdoor Media Company: GranDesign
Media Consultant: Aiellen Shaw
Media Consultant: Ari Chasin
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ivan's picture
ivan
Creative Director at Ads of the World
Guest's picture

awesome media Arts idea

Guest
huhjyu2bono's picture
huhjyu2bono
Activity Score 18
Marketing
Hiperion's picture

cheap and effective
congratulations!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

King Kong back! Fantastic!

Guest
dsklan's picture

fantastic execution, but idea is not new,
was done for an other blockbuster like hulk or something similar,
but the footsteps are so cool, it deserves an award;)

dsklan
Activity Score 1926
Art Director at homeshop
sirvan's picture

Do you have a link?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

TommyO's picture

Fantastic indeed!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

alexander_bickov's picture

Looks huge. Great idea

alexander_bickov
Activity Score 3279
Ramezani's picture

very cool! can some one explain, where the brand is? the annulment?

Ramezani
Activity Score 315
Art Director at Art Director
R U serious's picture

David & Goliah awesomeness...

R U serious
Activity Score 418

Say my name, say my name...

Guest's picture

Very cool work, but this is a human´s footprint, the gorilla´s foot have a thumb like hands

http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0

Guest
Bull's picture

Very cool idea, but this is a human´s footprint, gorilla´s foot have a thumb like hands

http://farm1.static.flickr.com/205/442772891_c5eac62345.jpg?v=0

Bull
Activity Score 48
Art Director
sloppy4's picture

sorta cool. but when i go to the beach, i like to see the waves and the sand. not an annoying ad.
be nice if advertisers exhibited a bit of decorum.
it's no wonder people hate advertising folks.

sloppy4
Activity Score 1492
MJStinson77's picture

Love it.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

keithstoeckeler's picture

Really great idea. Definitely is eye catching and grabs attention.

keithstoeckeler
Activity Score 425
bi_sign's picture

Great idea

so cute

i love it

bi_sign
Activity Score 262
Art Director
Guest's picture

did u see the camershal for king kong 360 3d wasnt that awsome :> :D

Guest
L. Wiesen's picture

really fine...

L. Wiesen
Activity Score 1340
Copywriter
brandingworthspreading's picture

I love it. Amazing!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Shingo's picture

LOOOL
Really AMAZING!

Shingo
Activity Score 408
Anne86's picture

Good!!

Anne86
Activity Score 26
Guest's picture

hw do they know that is a advertising for king kong?

Guest
Guest's picture

On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.

Produced Visuals where disseminated viral.

Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.

Ari Chasin
Grandesign

Guest
Guest's picture

On the ground the message was conveyed via brand ambassadors positioned in key positions. The message was conveyed to encourage the target audience to investigate what was happening on the beach.

Produced Visuals where disseminated viral.

Various Morning News outlets sent helicopters to cover the story along with our helicopter footage.

Ari Chasin
Grandesign

Guest
jbuckingham's picture

Yeah someone did the crushed car in the UK- for Godzilla perhaps?
Love the footprints though.

jbuckingham
Activity Score 909
Cube's picture

would love to see this on the beach

Cube
Activity Score 458
clayology com's picture

Simply Great..I love the idea!!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

RAM KATE's picture

Needed more imagination. The visuals look too artificial to call it 3-D

RAM KATE
Activity Score 765
Copywriter at Marketing |

RAM KATE

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